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Startup Deep Dive : Amaha (InnerHour) — the app that rebranded, then built a hospital

The Invincible India Startup Deep Dive featured graphic for Amaha.

In FY25, Amaha lost more money (Rs 29.80 crore) than it earned in revenue two years earlier existed at all — the mental health platform’s topline was a mere Rs 3.85 crore in FY22. Yet nine years after two psychiatrists started it as a free self-help app called InnerHour, investors have just priced the company at roughly Rs 300 crore ($31 million), almost double what they paid fourteen months before.

The bet is that India’s mental health treatment gap — a market where, by the government’s own count, fewer psychiatrists exist than a mid-sized district hospital needs — is wide enough to fund years of losses before it needs to close. Amaha, formerly InnerHour, is now trying to prove that with a hybrid of app, therapist network and, since August 2025, its own psychiatric hospital.

Quick facts

Company Amaha (formerly InnerHour)
Founded 2016, Mumbai
Founder(s) Dr Amit Malik and Dr Shefali Batra (2016); Neha Kirpal joined as co-founder in 2019
Businesses Self-care app, online therapy/psychiatry, corporate (B2B) wellness programmes, outpatient centres (Mumbai, Bengaluru, Delhi NCR) and a 27-bed inpatient hospital in Bengaluru (from August 2025)
Latest FY revenue Rs 27.57 crore (FY25, year to March 2025)
Latest FY profit/loss Net loss of Rs 29.80 crore (FY25)
Listed Private (no listing; no IPO announced as of September 2026)
Market value / last valuation Reported at approximately Rs 300 crore (~$31 million) as of the March 2026 funding round, up from Rs 177 crore reported in January 2024
Key shareholders Fireside Ventures, Lightbox, Shreyas Shibulal, Capricorn Ventures, Micasa Investments, and founders Amit Malik and Neha Kirpal

What they do

Amaha sells access to mental health care to two kinds of buyer: individuals who pay for self-help tools, therapy or psychiatric consultations directly, and employers who buy emotional wellbeing programmes for their staff. The offering spans a free-and-paid mobile app, video and in-person therapy and psychiatric sessions delivered by an in-house clinical team, physical outpatient centres in three cities, and, since August 2025, inpatient hospital care in Bengaluru for conditions severe enough to need admission — schizophrenia, bipolar disorder, treatment-resistant depression and de-addiction among them.

The origin

Amit Malik trained as a psychiatrist, worked with the NHS in the UK, sat on the Council of the Royal College of Psychiatrists, and later took a sabbatical from clinical work to advise healthcare clients at an investment bank, Allegro Capital Advisors. In 2016 he returned to India and started InnerHour with fellow psychiatrist Shefali Batra, betting that a country with a severe shortage of mental health professionals needed technology to stand in for the therapist’s couch, at least for the first, lowest-severity mile of care.

The company’s second founding story arrived three years later, in 2019, when Neha Kirpal joined as co-founder. Kirpal had spent the previous decade building the India Art Fair into the country’s leading contemporary art platform before stepping away from it in 2018. Her path to mental health was personal rather than professional: her mother was diagnosed with schizophrenia when Kirpal was a child in the 1980s, and in April 1994, when Kirpal was 13, her mother left home with her and her younger brother, leading to a separation from her father that lasted roughly a decade. That history, largely undiscussed in Indian households at the time, is the reason Kirpal has said she asks a question most clinicians do not: what is happening to the children in a house where a parent is unwell.

The struggle years

InnerHour’s first five years were capital-scarce by the standard of Indian consumer-tech peers. Its early backers were a small seed round from Batlivala & Karani Capital, Venture Works India and a handful of angel investors, and it took until 2021 — five years after founding — to close a proper Series A, of $5.24 million, led by Lightbox Ventures. In a market where mental health carried heavy stigma and therapy was rarely an insurable, budgeted expense, that gap reflects how hard the category was to underwrite for venture investors before the pandemic normalised talking about mental health.

The second struggle has been sustained, not sudden: every fiscal year on record shows losses growing alongside revenue. Filings compiled by TheKredible show losses widening from Rs 11.47 crore in FY22 to Rs 23.42 crore in FY23 — roughly doubling in a single year even as revenue also grew. By FY25, cumulative losses across just the four most recent disclosed years exceed Rs 92 crore, against cumulative revenue of about Rs 65 crore over the same span. The company has openly targeted EBITDA-level profitability only within 15–20 months of its March 2026 raise, according to founder Amit Malik — meaning as of this piece, on the company’s own timeline, it has not yet broken even.

The rebrand from InnerHour to Amaha, visible by May 2022, marked a deliberate pivot away from being known primarily as a self-help content app toward being an omnichannel clinical care company with physical centres — a bet that trust in mental healthcare is built in clinics and hospitals, not just inside an app.

The turning point

The clearest inflection in Amaha’s numbers sits between FY22 and FY23. Revenue jumped 3.3 times, from Rs 3.85 crore to Rs 12.76 crore, in the same window that the InnerHour-to-Amaha rebrand and its shift to physical, omnichannel care took hold. Losses also roughly doubled in that year, from Rs 11.47 crore to Rs 23.42 crore, as the company built out therapist headcount and outpatient centres in Mumbai, Bengaluru and Delhi NCR to support the new model. It was the year Amaha stopped being primarily a content app and became a clinical operator with a balance sheet to match — bigger revenue, bigger losses, both at once.

The money behind it

How it makes money

Amaha runs two revenue lines side by side.

Costs sit mainly in clinical headcount — Digital Health News reported more than 110 in-house therapists and psychiatrists as of the March 2026 round — plus, from FY26 onward, the fixed costs of running a licensed inpatient facility (staffing, beds, medical equipment) rather than just a therapist network paid per session. That shift toward owned physical infrastructure is the “part people get wrong”: Amaha is increasingly a healthcare operator with real estate and clinical staffing costs, not a pure-play app with software margins.

The numbers

Fiscal year Revenue (Rs crore) Net loss (Rs crore)
FY22 (year to March 2022) 3.85 11.47
FY23 (year to March 2023) 12.76 23.42
FY24 (year to March 2024) 21.40 27.00
FY25 (year to March 2025) 27.57 29.80

Where the money comes from

The surprise is less the channel split than the direction of travel: a company that started as a free, digital-first app now earns its newest revenue from a capital-intensive, physically-anchored 27-bed hospital — the opposite of the asset-light story most consumer-app investors originally bought into.

The risks

The takeaway

Amaha’s most transferable lesson is about sequencing capital intensity. It spent its first five years deliberately light — an app, seed capital, a handful of clinicians — because the category itself was unproven and stigmatised, and only after establishing revenue and clinical credibility did it add the expensive, hard-to-reverse infrastructure: outpatient centres, then a licensed inpatient hospital. Founders chasing an underserved but under-trusted market often want to build the full-service version on day one; Amaha’s numbers suggest that earning the right to be capital-intensive, one funding round and one year of proof at a time, is what let investors underwrite the leap from an app to a hospital operator without asking for it upfront.

Frequently asked questions

Is InnerHour the same company as Amaha?

Yes. InnerHour, founded in 2016 by Dr Amit Malik and Dr Shefali Batra, rebranded to Amaha, a name visible in company communications by May 2022, as the business expanded from a self-help app into outpatient clinics and, later, an inpatient hospital.

Who founded Amaha and when?

Psychiatrists Amit Malik and Shefali Batra started the company, as InnerHour, in 2016 in Mumbai. Social entrepreneur Neha Kirpal, previously the founder of the India Art Fair, joined as co-founder in 2019.

Is Amaha profitable?

No. Amaha reported a net loss of Rs 29.80 crore in FY25 against revenue of Rs 27.57 crore, and founder Amit Malik has said the company is targeting EBITDA-level profitability only 15–20 months after its March 2026 funding round.

How much money has Amaha raised, and at what valuation?

Disclosed rounds include a $5.24 million Series A in 2021, a $4.4 million extension in January 2024 (reported valuation Rs 177 crore) and a Rs 50 crore round in March 2026 that valued the company at a reported Rs 300 crore, according to Entrackr and Digital Health News.

What does Amaha actually sell?

A self-care mobile app, online and in-person therapy and psychiatry consultations, corporate emotional wellbeing programmes for employers such as Godrej and Cipla, and, since August 2025, inpatient psychiatric hospital care at a 27-bed facility in Bengaluru.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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