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Startup Deep Dive : Barton Breeze — revenue fell 71% in FY24 while its website claims 2 million sq ft of farms

The Invincible India Startup Deep Dive featured graphic for Barton Breeze.

In the fiscal year ended March 2024, Barton Breeze Private Limited — a Gurugram hydroponics company that calls itself one of India’s largest commercial hydroponic-farm specialists — booked revenue of ₹3.43 crore (~$357,000 at $1 ≈ ₹96.0 as of 18 September 2026, Trading Economics), down 71.0% from the year before, according to Ministry of Corporate Affairs filings compiled by TheCompanyCheck. That collapse sits oddly next to the company’s own website, which the same week this piece was reported was advertising more than 2,000,000 square feet of automated farms, 80-plus crop varieties and over 100 clients across India, Dubai and Qatar.

Both things can be true. Barton Breeze is a nine-year-old, founder-run agritech business that has grown almost entirely on a handful of angel cheques and government grants rather than venture capital, and its public paper trail — media interviews, an Registrar of Companies filing history, and its own marketing pages — does not always agree with itself on scale, on founding year, or even on who exactly co-founded it. This piece works through what is actually verifiable: what the company sells, how its unusual service-fee model works, the one funding round it has disclosed a number for, and the sharp revenue swing sitting in its own MCA filings.

Quick facts

Company Barton Breeze (legal entity: Barton Breeze Private Limited)
Founded Hydroponics pilot started in Dubai, reported as 2015 (BW Disrupt, October 2021) or 2016 (YourStory, April 2019); Indian entity incorporated 24 May 2018 (CIN U01100HR2018PTC074251, TheCompanyCheck/MCA)
Founder(s) Shivendra Singh, Founder & CEO. Co-founder credited by different sources as Ratnakar Rai, an agro-technologist (YourStory, 2019), or Gaurav Rai Chawla (Entrepreneur India, 2023); current RoC-listed directors are Shivendra Singh, Dicson Diclause and Rameshwar Singh (TheCompanyCheck/MCA)
Businesses Hydroponic/aeroponic/aquaponic farm design and installation, farm operation and agronomy services, hydroponic hardware and grow-media retail, a branded produce line (Barton Fresh), and paid training workshops
Latest FY revenue ₹3.43 crore (~$357,000) for FY ended 31 March 2024, down 71.0% year-on-year from an implied ~₹11.8 crore in FY23 (TheCompanyCheck, citing MCA filings)
Latest FY profit/loss Not disclosed in publicly accessible filings summaries. Tofler’s MCA-based data shows, for FY ended March 2021 specifically, EBITDA down 12.72% year-on-year even as net profit rose 9.95% — absolute rupee figures for either year sit behind a paid data subscription and are not reported here
Listed (date + exchange) or Private Private. No IPO filing or listing found
Market value / last valuation Not disclosed. No external funding round has a reported post-money valuation
Key shareholders or CEO Founder & CEO Shivendra Singh; current directors Shivendra Singh, Dicson Diclause and Rameshwar Singh (TheCompanyCheck/MCA); 54 employees as of April 2024 per EPFO records (TheCompanyCheck)

What they do

Barton Breeze designs, builds and, in some cases, operates controlled-environment farms — hydroponic, aeroponic and aquaponic systems that grow crops in nutrient solution rather than soil, inside greenhouses or polyhouses fitted with its own automation and sensor hardware. Its customers fall into two broad groups: businesses and landowners who pay Barton Breeze to design, fabricate and hand over a farm (or to build and then run it for them under a service contract), and individual or small-scale buyers who buy its retail hydroponic components, home-growing kits or Barton Fresh-branded produce. The company also runs paid training sessions teaching hydroponics, aeroponics and aquaponics as a business, and it has done government-linked technology development work, including a sensor-automation project with German partners announced in October 2021 (BW Disrupt, 24 October 2021). Its own site currently markets a presence across “India | Dubai | Qatar” (bartonbreeze.com, accessed September 2026).

The origin

Shivendra Singh, an IIM Ahmedabad graduate, was working with the Landmark Group in Dubai when he began experimenting with hydroponics on the side. In 2016 he set up two container farms in Dubai as a pilot, and it was at an agri-tech meet around that time that he met Ratnakar Rai, an agro-technologist who specialised in controlled-environment agriculture. “We shared our thoughts on the need for hydroponic and clean food in India, and soon he joined me on my second research project,” Singh told YourStory in April 2019. Rai came on as co-founder once the pair decided to open an Indian branch, and Dheeraj Joshi — with roughly 14 years of software and automation experience across India, the UK and Singapore — joined soon after to build the technology layer, according to the same account. The founding insight, as Singh described it, was straightforward: Indian vegetables were being grown with heavy pesticide and chemical use that stripped nutritional value by the time produce reached a plate, and a controlled, soil-free system could fix that while using far less water. Barton Breeze kept its Dubai farms running while entering the Indian market by the end of 2017, building six fully automated farms within a year across Haryana, Rajasthan, Uttar Pradesh and Uttarakhand (YourStory, April 2019). The Indian corporate entity, Barton Breeze Private Limited, was formally incorporated on 24 May 2018 and is registered with the Registrar of Companies, Delhi (CIN U01100HR2018PTC074251, TheCompanyCheck/MCA).

The struggle years

Barton Breeze’s setbacks show up less as a single dramatic near-death event and more as a pattern of thin infrastructure and volatile results that recur across its public record.

The turning point

The clearest inflection point in Barton Breeze’s public numbers is the swing between FY2023 and FY2024. TheCompanyCheck’s MCA-sourced summary states that FY2024 revenue was ₹3.43 crore, “a decline of 71% compared to the previous year” — arithmetic that implies FY2023 revenue of roughly ₹11.8 crore. That means the company went, within a single fiscal year, from a period generating something in the order of ₹11.8 crore to one generating well under a third of that. This lines up in time with the company’s one disclosed equity round: press coverage of its $800,000 pre-series raise, first reported around February 2023, sits right at the boundary between the stronger year implied for FY2023 and the much weaker FY2024 that followed (Entrepreneur India; TheCompanyCheck news archive, 23 February 2023). Neither TheCompanyCheck’s public summary nor the press coverage of the funding round discloses why revenue fell so sharply the following year — the filings show the size of the swing, not its cause, and this piece does not speculate beyond what the record states.

The money behind it

How it makes money

Barton Breeze’s revenue model is built less like a typical product company’s and more like a construction-and-franchise hybrid: it earns once for building a farm, and again for running or supporting it.

The numbers

Barton Breeze Private Limited does not publish full multi-year profit-and-loss statements outside restricted MCA filings, so the trend below combines what two independent data aggregators disclose for free from those filings. Absolute profit or loss figures were not accessible without a paid subscription and are not reported here rather than estimated. Figures are ₹ crore unless noted.

Fiscal year Revenue (₹ crore) Profit/loss
FY21 (ended Mar 2021) Down 4.14% YoY (absolute figure not disclosed) EBITDA down 12.72% YoY; net profit up 9.95% YoY (absolute figures not disclosed) (Tofler)
FY23 (ended Mar 2023) ~11.8 (implied by TheCompanyCheck’s stated 71% FY24 decline; not independently confirmed as an absolute figure) Not disclosed
FY24 (ended Mar 2024) 3.43, down 71.0% YoY Not disclosed

Where the money comes from

Two splits are visible in the public record: how Barton Breeze’s business lines are split, and where its farms and clients are located.

The risks

The takeaway

Barton Breeze’s most transferable lesson is about the gap between marketing scale and filed numbers. A company can genuinely operate farms across three countries, run training workshops, and pick up government R&D funding, while its Registrar of Companies filings show revenue that fell by nearly three-quarters in a single year and profit figures thin enough to stay behind a paywall rather than in a press release. Neither picture cancels the other out — a small, founder-led agritech business can be real, active and still financially uneven year to year. The habit worth taking from this one is to read a startup’s own homepage as a claim to be checked, not a fact to be repeated, and to go looking for the filing that either confirms or complicates it before writing the number down.

Frequently asked questions

What does Barton Breeze actually do?

It designs, builds and, for many clients, operates hydroponic, aeroponic and aquaponic farms, and it also sells hydroponic hardware, a branded produce line called Barton Fresh, and paid training workshops on running a hydroponics business (YourStory, 2019; TheCompanyCheck; bartonbreeze.com).

Who founded Barton Breeze, and when?

Shivendra Singh, an IIM Ahmedabad graduate, started experimenting with hydroponics in Dubai around 2015-16 and brought on Ratnakar Rai as a co-founder before the company entered India by the end of 2017; the Indian legal entity, Barton Breeze Private Limited, was incorporated on 24 May 2018 (YourStory, 2019; TheCompanyCheck/MCA). Some later press coverage names a different co-founder, so this detail is not fully consistent across sources.

How much funding has Barton Breeze raised?

It has disclosed an undisclosed-amount Government of India grant in October 2021 for sensor-technology development, and an $800,000 pre-series equity round from named angel investors reported around February 2023 (BW Disrupt, 2021; Entrepreneur India, 2023). No cumulative “total raised” or valuation figure has been published.

Is Barton Breeze profitable?

This cannot be confirmed from public sources. MCA-based data shows revenue of ₹3.43 crore for FY ended March 2024, down 71.0% year-on-year, but profit or loss figures for that year, and for most other years, sit behind a paid data subscription and were not verified for this piece (TheCompanyCheck; Tofler).

Where does Barton Breeze operate?

As of a 2019 profile, it ran eight farms in India (Haryana, Rajasthan, Uttar Pradesh and Uttarakhand), two farms in Dubai, and did consulting work in Qatar; its website, accessed in September 2026, still markets itself as operating across India, Dubai and Qatar (YourStory, 2019; bartonbreeze.com).

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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