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Startup Deep Dive : CleanMax — how a McKinsey partner built India’s largest corporate clean-power supplier

CleanMax generated roughly ₹1,295 crore of operating profit (EBITDA) in FY26, its highest ever, yet the company kept just ₹85.6 crore of that as net profit. The gap is the whole story: this is a business that throws off cash from long-term power contracts, then hands most of it to lenders, because building solar and wind farms for corporates is paid for with debt — and CleanMax was carrying about ₹8,087 crore of it at the end of FY25.

The firm now behind that balance sheet, Clean Max Enviro Energy Solutions, spent its first eighteen months selling a business it then abandoned. Founder Kuldeep Jain, a former McKinsey global partner, set it up in January 2011 to build gas-fired power plants for factories. When gas prices roughly doubled after the March 2011 Fukushima disaster, that plan collapsed, and in 2012 he pivoted to putting solar panels on corporate rooftops for free and selling the power back. Fourteen years later, that pivot has become India’s largest supplier of clean power to companies, a March 2026 stock-market listing, and a share price that Brookfield, Warburg Pincus and the World Bank’s IFC all bet on before public investors could.

Quick facts

Company Clean Max Enviro Energy Solutions Limited (brand: CleanMax), Mumbai
Founded January 2011
Founder Kuldeep Jain (Founder & Managing Director), ex-McKinsey global partner, IIM Ahmedabad alumnus and chartered accountant
Businesses Commercial & industrial (C&I) renewable power — rooftop solar, open-access and group-captive solar and wind farms, plus renewable-energy services
Latest FY revenue ₹1,913 crore (about $199 million) revenue from operations in FY26, up 28% on FY25 (company results)
Latest FY profit ₹85.6 crore net profit in FY26, up 4.4x from ₹19.4 crore in FY25 (company results)
Listed 2 March 2026, on BSE and NSE (ticker CLEANMAX)
Market value / valuation Post-issue valuation about ₹12,325 crore at the IPO upper band (ICICI Direct note); shares at ₹1,340.50 on 2 July 2026, above the ₹1,053 issue price
Key shareholders Brookfield (via BGTF), Kuldeep Jain, Augment Infrastructure; earlier backers included Warburg Pincus and IFC

What CleanMax does

CleanMax sells green electricity to companies. It builds, owns and operates the generation assets, then supplies the power to corporate buyers under long-term contracts, so the customer avoids the upfront capital cost. In its draft IPO prospectus (DRHP), the company describes itself as India’s largest commercial and industrial renewable energy provider. It reaches those customers through three main structures, plus a services arm:

By the end of FY26 the company supplied firm-priced green power to 588 corporate customers under bilateral contracts, across 21 Indian states and international markets including the UAE, Bahrain and Thailand. A marquee reference client is the Kempegowda International Airport in Bengaluru.

The origin: a gas plan that died in Fukushima

Kuldeep Jain was not an obvious founder. He spent roughly twelve years at McKinsey & Company, elected a global partner in 2008, running the firm’s energy and corporate-finance work in India after stints across Singapore, Hong Kong, London and Zurich. He is a chartered accountant and an IIM Ahmedabad alumnus. In January 2011 he left to build what he called a sustainability partner to large corporates.

The first version of that idea was not solar at all. Jain’s plan was to set up gas-fired distributed power plants for industrial customers, a sensible bet given India’s gas supply outlook at the time. Then, in March 2011, an earthquake and tsunami crippled the Fukushima nuclear complex in Japan. Japan and others pivoted hard to imported gas, global prices roughly doubled, and the economics of gas-fired captive power in India fell apart before CleanMax had built at scale.

Rather than wind down, Jain reused the core insight — corporates want cheaper, cleaner power and will sign long contracts for it — and swapped the fuel. In 2012 CleanMax began putting solar plants on corporate rooftops at its own cost and selling the electricity back under a PPA. It became one of the pioneers of that opex model in India, and within a few years the number-one player in C&I rooftop solar.

The struggle years

The pivot worked commercially long before it worked on the bottom line. Two features of the model kept CleanMax under pressure for more than a decade. First, every megawatt it added was an asset it owned and financed, so growth meant borrowing. Second, C&I power sales depend on state-level open-access and captive rules that change often, so each new structure had to be re-engineered around regulation.

CleanMax only returned to net profit in FY25, with ₹19.4 crore — a thin figure on nearly ₹1,500 crore of revenue, and the clearest signal of how capital-intensive this business is.

The turning point: Brookfield takes control

The event that reshaped CleanMax came in June 2023, when Brookfield acquired a controlling interest through its Brookfield Global Transition Fund (BGTF) for about $360 million (roughly ₹2,965 crore), a mix of primary capital into the company and secondary purchases from existing shareholders. Warburg Pincus, the private-equity firm that had anchored CleanMax since 2017, exited as part of the deal.

The numbers on each side of that event tell the story. Before it, CleanMax was a well-funded but loss-making C&I developer with roughly 1 GW of operating capacity and a fragmented investor base. The Brookfield capital came with a stated ambition to build a platform exceeding 5 GW within three to four years, and the balance-sheet firepower to buy assets rather than only build them. By the end of FY26, operational capacity had reached about 3.1 GW — up nearly 80% year on year — with a contracted portfolio of about 5.7 GW of power sales. Control by a global infrastructure investor also set up the exit that public markets would later provide.

The money behind it

CleanMax has been institutionally funded almost from the start, which is why so much of the IPO was existing investors selling down rather than the company raising fresh cash. The funding shape, in order:

Other named holders going into the IPO included Augment Infrastructure (via Augment India I Holdings) and Danish-linked DSDG Holdings. As of August 2025, Brookfield’s entity and Kuldeep Jain together held roughly 74% of the company, with Brookfield the single largest block. In the offer-for-sale, the DRHP listed sellers including BGTF One (₹1,970.83 crore), Augment India I Holdings (₹991.94 crore), Kuldeep Jain (₹321.37 crore), KEMPINC LLP (₹225.61 crore) and DSDG Holdings (₹190.25 crore).

The IPO itself shrank between draft and deal. The DRHP filed on 16 August 2025 proposed ₹5,200 crore (₹1,500 crore fresh plus ₹3,700 crore secondary); SEBI cleared it on 30 October 2025. The IPO that ran on 23–25 February 2026 was smaller: about ₹3,100 crore, made up of a ₹1,200 crore fresh issue and a ₹1,900 crore offer-for-sale, priced at ₹1,000–₹1,053 per share. Of the fresh proceeds, the company earmarked about ₹1,125 crore to prepay or repay debt.

How it makes money

The part people get wrong is treating CleanMax like a high-margin software firm because its EBITDA margin looks enormous. It earns money like an infrastructure owner, not a service business:

In short, the model converts corporate demand for green power into a portfolio of contracted, cash-generative assets — and profitability depends on financing those assets cheaply. CleanMax’s cost of debt improved as its credit rating was upgraded to CARE AA-/Stable in May 2026, from A+/Positive, helped by a customer base of which more than 82% are rated in or above the AA category.

The numbers

Revenue has more than doubled over three years while the company crossed from loss into profit. Figures below are revenue from operations and net profit/(loss), in ₹ crore.

Financial year Revenue (₹ crore) Net profit/(loss) (₹ crore)
FY23 929.5 (59.4)
FY24 1,389.8 (38)
FY25 1,495.7 19.4
FY26 1,913 85.6

Where the money comes from

The revenue split has shifted in a way that surprises people who still think of CleanMax as a rooftop-solar company:

The surprise is the customer mix: a company built on manufacturers’ rooftops is now, on a contracted basis, substantially a supplier to India’s data-centre and AI build-out — the part of the economy with the fastest-rising, most power-hungry demand.

The risks

The takeaway

CleanMax’s transferable lesson is not about solar. It is that a founder can lose the original product and keep the original insight. Jain’s bet in 2011 was that corporates, not governments, would drive the shift to cleaner power and would sign long contracts to get it. The fuel he chose to deliver on that bet — gas — was wrong within eighteen months. What survived was the customer relationship and the contract model, and those carried the company from a failed gas plan to India’s largest corporate clean-power supplier and a public listing. The number to remember is the one in the hook: ₹1,295 crore of EBITDA, ₹85.6 crore of profit. It is a reminder that in asset-heavy businesses, the winning move is not just building demand — it is financing the assets cheaply enough that the demand actually pays.

Frequently asked questions

What does CleanMax do?

CleanMax builds, owns and operates renewable-energy assets — rooftop solar, and open-access and group-captive solar and wind farms — and sells the power to corporate customers under long-term contracts. As of FY26 it supplied about 588 corporates and describes itself as India’s largest commercial and industrial renewable energy provider.

Who founded CleanMax and when?

Kuldeep Jain founded it in January 2011. He is a former McKinsey global partner (energy and corporate finance), an IIM Ahmedabad alumnus and a chartered accountant, and remains Founder and Managing Director.

Is CleanMax listed, and who owns it?

Yes. Clean Max Enviro Energy Solutions listed on the BSE and NSE on 2 March 2026 after an IPO of about ₹3,100 crore priced at ₹1,053 per share at the top. Its largest shareholder is Brookfield, through the Brookfield Global Transition Fund; Kuldeep Jain and Augment Infrastructure are also significant holders.

How much money does CleanMax make?

In FY26 it reported revenue from operations of ₹1,913 crore, up 28%, and net profit of ₹85.6 crore, up about 4.4x on FY25’s ₹19.4 crore. Its FY26 EBITDA was about ₹1,295 crore; the gap between EBITDA and net profit reflects heavy depreciation and interest on its debt.

Why is CleanMax’s profit so small compared with its EBITDA?

Because it is capital-intensive. Each project is an owned, largely debt-financed asset, so depreciation and interest are large. Borrowings were ₹8,087 crore at FY25 end and net debt to EBITDA ran at roughly 4.3x–4.7x, leaving a thin net margin even as operating profit is high.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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