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Startup Deep Dive : Finzy — fined by RBI, then posted its first profit the same year

The Invincible India Startup Deep Dive featured graphic for Finzy.

In March 2025, the Reserve Bank of India fined Bridge Fintech Solutions, the company behind the peer-to-peer lending platform Finzy, ₹10 lakh (about $10,400 at $1 ≈ ₹96.0) for disbursing loans without getting individual lender approval first. The order closed a case that had opened 18 months earlier, when RBI inspectors found the platform quietly carrying credit risk it was never licensed to carry.

The same financial year, Finzy posted its first disclosed profit in company history: ₹67.3 lakh on revenue of ₹13.8 crore, after a loss of ₹8.8 crore just two years before. A platform fined for cutting compliance corners and a platform turning its first profit turn out to be the same twelve months of the same company. What happened in between is the story.

Quick facts

Company Finzy, operated by Bridge Fintech Solutions Private Limited (CIN U74999MH2016PTC286583)
Founded Incorporated 2016; began operating after RBI’s October 2017 P2P Master Directions
Founder(s) Amit More (Founder and CEO), Abhinandan Sangam (Co-founder and CTO), Vishwas Dixit (Co-founder, Sales and Marketing)
Businesses RBI-registered NBFC-P2P marketplace matching individual lenders with personal-loan borrowers
Latest FY revenue ₹13.8 crore, FY25 (year to March 2025)
Latest FY profit/loss Profit after tax of ₹67.3 lakh, FY25 — the first disclosed annual profit
Listed Private; not listed on any stock exchange
Market value / last valuation Not reliably disclosed in public filings or press
Key shareholders or CEO Amit More, Founder and CEO; company remains founder-led and privately held

What they do

Finzy is a peer-to-peer lending marketplace: it does not lend its own money. Instead it matches individuals who want to invest cash for a return against individuals who want a personal loan, and it takes a fee for making the introduction, doing the credit checks and collecting the repayments. Borrowers use it for the reasons most people borrow — debt consolidation, medical bills, weddings, home improvement, education — in ticket sizes the company’s own site lists as ₹5,000 to ₹10,00,000. Lenders use it as a fixed-income-style investment, putting money into small slices of many loans in the hope of a return the platform advertises as up to 13% a year. The whole thing runs on a licence: Finzy operates as a Non-Banking Financial Company – Peer to Peer Lending Platform (NBFC-P2P), a category the Reserve Bank of India created and regulates specifically so P2P platforms cannot behave like unlicensed banks.

The origin

Amit More was a banker who had grown curious about alternative finance long before regulation caught up with the idea. His opening came from Delhi, not Bengaluru: in April 2016 the Reserve Bank of India put out a consultation paper asking whether, and how, peer-to-peer lending should be regulated in India. That single document told More there would soon be a legal way to build the business he wanted to build. He brought in Abhinandan Sangam, an engineer who would become the company’s CTO, and Vishwas Dixit, who had spent years as a National Sales Manager at TVS Motor Company and understood distribution outside the metros. Bridge Fintech Solutions Private Limited was incorporated in 2016, before there was even a licence to apply for. When the RBI finally issued its Master Directions for NBFC-P2P platforms in October 2017, Finzy was, by its own and press accounts, the first company to file an application under the new rules — a first-mover bet that the regulator would eventually say yes.

The struggle years

The regulator did say yes, but not quickly, and not without cost along the way. Finzy spent close to a year as an unlicensed applicant, burning cash and building a lending book on faith that the certificate would arrive, before the RBI granted its NBFC-P2P Certificate of Registration in July 2018 — making Finzy only the third platform in the country to be certified, after Faircent and OML Technologies. The certificate did not end the uncertainty. In 2020, the Covid-19 pandemic hit a business model that depends entirely on strangers trusting each other with money: according to a lender’s published account of the platform, roughly 35% of Finzy’s loan portfolio entered the RBI-mandated repayment moratorium between March and August 2020, straining the cash flow of a company that had until then kept reported defaults near zero. Then, years after the pandemic passed, the regulatory risk that had helped build Finzy came back to bite it. A Reserve Bank scrutiny in September 2023 found the platform had disbursed loans to borrowers without getting the specific approval of the individual lenders funding them, and had taken on partial credit risk — activities outside what an NBFC-P2P is allowed to do. That inspection would not be resolved for another year and a half.

The turning point

The single event that reset Finzy’s business arrived in two parts, eleven months apart, in the same regulatory cycle. In August 2024, the RBI rewrote the rulebook for the entire P2P industry: it banned platforms from offering any credit enhancement or default guarantee, forced a shift to a fixed, disclosed fee instead of returns-linked pricing, and mandated T+1 settlement through escrow accounts, stripping out the very features that had let weaker platforms dress up P2P lending as a low-risk product. Two months later, in October 2024, the RBI sent show-cause notices to six platforms for non-compliance with the new guidelines — Faircent, Monexo, Rang De, Financepeer, Lendbox and Finzy among them. On 4 March 2025, the RBI closed its own long-running case against Finzy specifically, imposing a ₹10 lakh penalty for the lender-consent and credit-risk violations first found in September 2023. Numbers on either side of that reset tell the rest of the story: in FY24, the year the scrutiny was unresolved and the old, riskier model still ran, Finzy’s revenue was ₹7.36 crore and its profit was not disclosed. In FY25, the year the fixed-fee, no-credit-risk model took hold industry-wide, revenue rose 87% to ₹13.8 crore and the company reported its first profit, ₹67.3 lakh. Forced compliance, in Finzy’s case, did not kill the business — it coincided with the best year the company has publicly reported.

The money behind it

Finzy has never raised the kind of capital that gets a startup called a unicorn, and that scale mismatch with better-funded rivals is itself part of its story. Disclosed fundraising, per Inc42 Datalabs and Tracxn, totals about $4.3 million (₹41 crore at $1 ≈ ₹96.0) across three identified rounds, with no priced valuation reliably reported since.

Company databases attribute angel participation across these rounds to individuals including Mayank Soti, Sameer Narayan Navaratna and Nitin Kumar Bhandari (Tracxn); none of the primary press coverage of the rounds names individual backers or states what each investor specifically changed about the business, so that detail is not claimed here. No priced valuation for Finzy could be confirmed from a source reliable enough to print — aggregator estimates for the company conflicted with each other on both the amount and the date, so the figure is left out rather than guessed at.

How it makes money

Finzy’s revenue line is a fee, not interest income — it is the lenders, not the platform, who are owed the interest and who carry the risk of a borrower defaulting. The mechanics:

The numbers

Bridge Fintech Solutions’ standalone financials, drawn from statutory filings as aggregated by Inc42 Datalabs, Tofler and TheCompanyCheck, show a company that lost money for years before a sharp FY25 turn:

Fiscal year (ending March) Revenue (₹ crore) Profit / (loss) after tax (₹ crore)
FY23 4.1 (8.8)
FY24 7.36 Not disclosed in available filings
FY25 13.8 0.67 (first disclosed profit)

Where the money comes from

Finzy does not publish a formal geographic or channel revenue split, so the closest verifiable segment view is by loan purpose and by the credit-risk grade that decides pricing on both sides of the marketplace:

The risks

The takeaway

Finzy’s clearest lesson is an uncomfortable one for regulated fintechs: being first is not the same as being safe. Applying for a licence before anyone else got Finzy attention and an early NBFC-P2P certificate, but the aggressive product choices that came with growing fast on thin capital — disbursing before every lender had signed off, absorbing a slice of credit risk to make the product feel safer than it legally was — are the same choices that drew a regulator’s scrutiny six years later. The company’s FY25 turn suggests the opposite instinct also works: when the RBI forced the entire sector onto a plainer, fixed-fee, no-guarantee model in August 2024, Finzy’s costs barely moved and its revenue nearly doubled. For a marketplace business built on other people’s money, doing less — fewer shortcuts, a narrower and better-disclosed product — turned out to be more profitable than doing more.

Frequently asked questions

What does Finzy actually do?

Finzy runs an RBI-registered NBFC-P2P marketplace that connects individuals who want to lend money for a return with individuals who want a personal loan, charging a platform fee rather than lending its own capital.

Who founded Finzy and when?

Finzy was founded by Amit More, Abhinandan Sangam and Vishwas Dixit; the operating company, Bridge Fintech Solutions Private Limited, was incorporated in 2016, and Finzy received its RBI NBFC-P2P certificate in July 2018.

Has Finzy been profitable?

FY25 (year to March 2025) is the first year Finzy has publicly disclosed a profit, ₹67.3 lakh on revenue of ₹13.8 crore, following a loss of ₹8.8 crore in FY23.

Has Finzy faced any regulatory action?

Yes. The RBI imposed a ₹10 lakh penalty on Bridge Fintech Solutions on 4 March 2025 for disbursing loans without individual lender approval and for taking on partial credit risk, and the company was among six P2P platforms sent an RBI show-cause notice in October 2024.

What return can lenders expect on Finzy, and what risk do they take?

Finzy advertises indicative lender returns of up to 13% a year as of September 2026, but under current RBI rules the platform cannot offer any credit enhancement or guarantee, so lenders bear the full risk of a borrower’s default on principal or interest.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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