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Startup Deep Dive : INDmoney — revenue jumped 2.3x in FY25 but most of it isn’t from stock trading

The Invincible India Startup Deep Dive featured graphic for INDmoney.

INDmoney’s operating revenue rose 2.3 times in FY25 to ₹164 crore (~$17.1 million), as reported by Entrackr in January 2026. Yet the same filings show a company that still spends far more than it earns, and whose income comes mostly from mutual fund commissions rather than the zero-commission stock trading its marketing leans on.

That contradiction sits at the centre of the INDmoney story: a “super money app” built by a founder who had already built and sold one internet giant, that has spent seven years chasing scale in India’s most crowded fintech category while losing money every single year on record.

Quick facts

Company Finzoomers Services Private Limited, operating as INDmoney
Founded Incorporated 27 March 2018 as Finzoom Investment Advisors; INDmoney app launched in 2019
Founder(s) Ashish Kashyap (founder-CEO); Nikhil Behl (co-founder, per Tracxn)
Businesses Indian equities and mutual fund distribution, US stock investing, bonds, secured lending, insurance and cross-border remittances on one app
Latest FY revenue ₹164 crore operating revenue in FY25, ₹214 crore including other income (Entrackr, January 2026)
Latest FY profit/loss ₹76 crore cash loss in FY25, widened from ₹32 crore in FY24 (Entrackr, January 2026)
Listed Private; no IPO filing reported as of September 2026
Market value / last valuation Over $600 million (~₹57,600 crore) as of its Series D close in January 2022 (Inc42; TechCrunch) — no newer priced round publicly reported since
Key shareholders Steadview Capital (~37.3%), Tiger Global (~17.7%), DF International (~4.25%), founder Ashish Kashyap (Inc42, January 2022)

What they do

INDmoney sells itself as a single app for a household’s entire financial life: tracking bank balances, mutual funds, stocks, EPF and property in one dashboard, then letting the same user invest directly in Indian mutual funds and stocks, US stocks, bonds, and fixed deposits, while also distributing loans and insurance through partner institutions. Its target user, per the company’s own investor pitch reported by TechCrunch in January 2022, is the Indian “mass affluent” saver aged 21 to 45 who has money spread across several apps and wants it consolidated in one place, plus access to global markets that most Indian brokers did not offer at the time.

The origin

Ashish Kashyap was not a first-time founder when he started what became INDmoney. He had built Ibibo Group’s travel businesses, Goibibo and redBus, and had earlier worked on PayU’s India payments business, before redBus was sold in a deal reported at over $1.4 billion in 2017 and the wider Ibibo Group merged with MakeMyTrip the same year, according to SBM Bank India’s published profile of the founder. Kashyap incorporated Finzoom Investment Advisors in Gurugram in 2018, initially as a mutual fund distribution and advisory business, before relaunching it in 2019 as INDmoney, a consumer app built around a simple observation: urban Indian savers already used four or five different apps to see their own money, and none of them let a user act on what they saw. The founding bet was that tracking and investing needed to live in the same product, not two.

The struggle years

INDmoney’s early years were not a straight climb. In FY19, the company was small but in the black, reporting a profit of ₹10.65 lakh, according to Entrackr’s December 2020 report on its FY20 filings. A year later, in FY20, the same company had flipped to a net loss of ₹11.74 crore, spending ₹19.12 crore to earn just ₹1.07 crore in operating revenue as it scaled headcount and marketing ahead of any proven revenue engine — a cost base roughly eighteen times its own operating income, and a textbook case of a startup outrunning its business model before finding one.

The company’s original identity as an advisory and mutual-fund-distribution business, Finzoom Investment Advisors, was itself a pivot away from a pure advisory model into the app-first, self-directed investing product that became INDmoney in 2019 — a rebuild of the go-to-market rather than a continuation of it. Years later, INDmoney’s own brand became a liability of a different kind: fraudsters using the alias “Ashok Kumar” impersonated the platform and Kashyap himself from November 2024, running eight fake websites, four counterfeit apps and forged SEBI certificates to sell fake block-trading and IPO tips, until the Delhi High Court ordered a coordinated takedown across domain registrars, app stores, WhatsApp, Telegram and more than a dozen banks on 28 July 2025.

The turning point

The clearest inflection point on the public record is INDmoney’s Series D. In an exclusive report on 12 November 2021, Entrackr revealed the company was finalising terms to raise $100 million at a $500 million valuation led by existing investor Tiger Global, on top of the $58 million it had raised since its 2019 launch. When the round actually closed on 17 January 2022, the numbers had moved on both sides: INDmoney had raised $75 million rather than the $100 million first discussed, but at a valuation “over $600 million” reported by both Inc42 and TechCrunch, taking its cumulative funding to $133 million. The company crossed from a mid-sized, single-country wealth-tracking app into a multi-product “super money app” with a nine-figure valuation and, per TechCrunch, more than 3.5 million users, inside the space of ten weeks of negotiation.

The money behind it

How it makes money

INDmoney’s revenue engine is less about trading commissions than its “zero brokerage” marketing suggests. As a mutual fund distributor, it earns ongoing trail commissions from asset management companies based on the assets its users hold, not one-off fees — a recurring, AUM-linked revenue stream rather than a per-trade one. It layers on broking and depository charges from its stockbroking arm, distribution fees from bonds and fixed deposits, referral commissions from partner NBFCs on the personal, home and loan-against-securities products it began distributing from August 2020, and commissions on insurance distribution.

The part most users get wrong: the app is positioned around commission-free US and Indian stock trading, but per Entrackr’s FY24 breakdown that broking line was still smaller than allied services, and per the FY25 disclosure less than 10% of revenue came from futures and options trading — the business is funded overwhelmingly by what it earns for keeping and growing a user’s mutual fund and long-term holdings, not by how often they trade.

The numbers

Year Operating revenue (₹ crore) Total revenue (₹ crore) Net/cash loss (₹ crore)
FY22 21.8 — 68.6 (net loss)
FY23 40.6 — 73.9 (net loss)
FY24 70.0 128.0 82.55 (net loss)
FY25 164.0 214.0 76.0 (cash loss, a different metric — see note)

Figures are drawn from Entrackr’s FY23, FY24 and FY25 coverage of Finzoomers Services’ regulatory filings (December 2020, November 2024 and January 2026 reports respectively) and Inc42’s FY23 report of 7 November 2023. Note that Entrackr describes the FY25 figure of ₹76 crore specifically as a “cash loss” against a comparable ₹32 crore cash loss for FY24 — a narrower measure than the ₹82.55 crore net loss it reported for FY24 in its earlier article, so the FY25 and FY24 net-loss figures in this table are not drawn from an identical accounting line and should not be read as a single continuous trend. In FY24, employee benefit costs alone were ₹124.53 crore against ₹70 crore of operating revenue, and Entrackr calculated a cost of ₹3.32 for every rupee of revenue earned, with an EBITDA margin of -75.6%.

Where the money comes from

The risks

The takeaway

INDmoney’s arc is a reminder that a founder’s second act does not skip the hard part. Ashish Kashyap had already built and sold a category-defining internet business before he started Finzoom, yet INDmoney still needed a pivot in 2019, a funding round that closed smaller than first announced in 2022, and seven straight years of losses to reach a fraction of the market leader’s user base. The lesson for any founder building a multi-product finance app is that the product you market and the product that pays the bills can be two different things — INDmoney sells itself on stock trading and global access, but survives, for now, on the unglamorous, recurring economics of mutual fund distribution.

Frequently asked questions

What is INDmoney and who owns it?

INDmoney is the consumer brand of Finzoomers Services Private Limited, a Gurugram-based company incorporated in 2018 and founded by Ashish Kashyap, who previously built Goibibo and redBus. It offers investment tracking and direct investing in Indian and US markets, lending, and insurance from a single app.

Is INDmoney profitable?

No. It has reported losses every year for which figures are public, from a ₹11.74 crore net loss in FY20 to an ₹82.55 crore net loss in FY24 and a ₹76 crore cash loss in FY25, according to Entrackr’s reporting on its regulatory filings.

How does INDmoney actually make money?

Mostly from mutual fund distribution trail commissions, which made up 76% of its FY24 operating revenue, rather than from the stock and futures-and-options trading it markets heavily; broking and other services made up the rest (Entrackr).

Who are INDmoney’s biggest investors?

Steadview Capital is its largest shareholder at roughly 37.3%, followed by Tiger Global at about 17.7% and DF International at around 4.25%, as disclosed around its January 2022 Series D round (Inc42).

How many users does INDmoney have?

Company marketing has cited multi-million tracking-app user counts, but the only independently verifiable, dated figure is NSE active-client data for November 2024, which counted 732,437 active broking clients for INDmoney, an 11th-place, 1.50% share of the market (Entrackr).

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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