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Startup Deep Dive : MyOperator — bootstrapped for 15 years, still unfunded

The Invincible India Startup Deep Dive featured graphic for MyOperator.

MyOperator has never taken a rupee of institutional venture capital into its core business, and it still tells the market it moves over 2 billion conversations for more than 12,000 businesses, from Amazon to Apollo Hospitals to Razorpay (company-stated, 2026). The company that runs on that claim spent its first two years failing at a completely different idea.

Before it was a call-management platform, MyOperator was VoiceTree Technologies, a rural voice-infotainment experiment that “gained good call volume but failed to generate enough revenue.” It found its real business only after piggybacking on a street protest movement and a state election, pivoted in 2013, turned cash-positive within two quarters, once announced a $4 million venture round that appears to have never closed, and is now trying to out-position Exotel, Knowlarity and Meta’s own WhatsApp tools with something it calls a “Business AI Operator.” Here is what the public record actually shows.

Quick facts

Company MyOperator (legal entity: Voicetree Technologies Private Limited)
Founded Incorporated 2 November 2010 as VoiceTree Technologies; company dates its “journey” to 2011; MyOperator product launched March 2013 (Tracxn; company About page; Wikipedia)
Founder(s) Ankit Jain (co-founder and CEO), Pratik Jain (co-founder and COO)
Businesses Call Management Suite (cloud IVR, virtual/toll-free numbers), WhatsApp Marketing Suite (WhatsApp Business API), AI Suite (voice and chat bots), sold together as a “Business AI Operator” platform
Latest FY revenue Between ₹10 crore and ₹50 crore (~$1 million to ~$5.2 million) for FY ended 31 March 2025, up 34.0% year-on-year (Tracxn, citing MCA filings)
Latest FY profit/loss Not separately disclosed; EBITDA grew 44.0% year-on-year in FY25 (Tracxn, citing MCA filings)
Listed Private; no IPO filed or reported
Market value / last valuation Not disclosed. Core business is unfunded (Tracxn, 2026); spin-off product Heyo raised $500,000 in an angel round in August 2023 (Entrackr) — no valuation reported for that round either
Key shareholders or CEO Ankit Jain (CEO), Pratik Jain (COO); Amit Chaudhary, co-founder of Lenskart and an August 2023 Heyo angel investor, joined the board of Voicetree Technologies in July 2024

What they do

MyOperator sells cloud communication software to businesses that need to manage a high volume of customer calls and messages without building their own telecom or contact-centre infrastructure. Its base product is a cloud IVR and virtual-number system that lets a business route inbound calls, record them, and track agent performance from a browser rather than a physical phone exchange. Around that core, the company has layered a WhatsApp Business API suite for marketing broadcasts and support chat, and, from 2024 onward, AI voice and chat bots that pick up first-response and routing work before handing a customer to a human agent. The company says more than 12,000 businesses use the combined platform, including Amazon, Apollo Hospitals, Domino’s, Lenskart, Big FM, Astrotalk, Razorpay and TCS, and that it has processed over 2 billion conversations in total (company-stated, MyOperator About Us page, 2026). Its customer base runs from small and medium enterprises, its original target market, up to large listed and multinational companies.

The origin

Ankit Jain, a Birla Institute of Technology, Mesra graduate, did a brief stint at a startup incubated at IIT Chennai before deciding, in his early twenties, to start his own company (YourStory, 2013, via MyOperator’s own blog republication). He founded VoiceTree Technologies, incorporated on 2 November 2010, on a simple conviction: “the idea of ‘Voice’ has always remained with me as the single most important factor accounting for most of the ‘communication’,” Jain said, and the scale of voice-based technology drew him toward cloud telephony. The company’s first product was not a business tool at all. It targeted rural India with voice-based infotainment mobile channels, built on an in-house cloud telephony engine the company called TIRE. The idea generated real call volume among rural users but, in the company’s own account, “failed to generate enough revenue” — an early sign that a good idea and a viable business are not the same thing.

The struggle years

VoiceTree’s first pivot came out of politics rather than product design. In 2011, organisers of the India Against Corruption movement were mobilising public support for the Jan Lokpal Bill, and VoiceTree provided the voice technology behind a number that let people call in and learn about the campaign. The following year, the newly formed Aam Aadmi Party used a similar crowdsourced calling setup, which Firstpost reported reached over 500,000 people in Delhi ahead of the December 2013 Delhi Legislative Assembly election. It was unpaid, mission-driven work, not a sustainable line of business, but it proved the underlying technology worked at scale under real pressure.

The pattern across these years is a company repeatedly forced to find revenue somewhere other than where it expected to find it: not in rural infotainment, not (for the long run) in political campaign work, and, it turned out, not in the venture capital it once said it was about to close.

The turning point

The real turn came in March 2013, when VoiceTree relaunched itself around a new, narrower product: MyOperator, a cloud-based call management system built for small and mid-sized businesses rather than rural consumers or political campaigns. On the “before” side of that pivot sat a company with call volume but, by its own admission, not enough revenue to sustain itself. On the “after” side, MyOperator says it had signed up over 600 registered users and 200 paying clients within months of launch — including the Aam Aadmi Party, Aamrapali O2, Lenskart, Snapdeal, Shop.IRCTC, Berger Emulsions and Network Bulls — and, according to founder Ankit Jain, “turned cash positive from last month” within two quarters of the new product’s inception, without raising outside capital (YourStory, 2013, republished on the MyOperator blog). About 22% of those early paying customers, Jain said at the time, had switched over from established rivals Knowlarity and Exotel, drawn by a setup process the company claimed took under a minute with no configuration required.

The money behind it

How it makes money

MyOperator is a subscription software business layered on top of metered telecom and messaging usage — the standard shape of a cloud communications platform. Customers typically pay a recurring platform or seat fee for access to the IVR, call-centre and WhatsApp tools, and then usage-based charges accrue on top for the calls placed, minutes consumed and WhatsApp messages sent through the platform. MyOperator does not publish its own per-minute or per-seat pricing take-rate, so this piece cannot state a margin figure with a source behind it — that number is cut here rather than estimated.

The numbers

MyOperator’s parent entity, Voicetree Technologies Private Limited, is privately held and files only the statements required under India’s Companies Act. Detailed, line-item multi-year profit-and-loss figures sit behind third-party paywalls this piece could not verify independently, so they are excluded rather than estimated. The confirmed public data points are below.

Period Revenue (₹ crore) Profit / loss Source
Reported March 2015 (approx. FY 2014-15) ~14 Not disclosed Economic Times / Wikipedia infobox, 27 March 2015
FY 2020-21 to FY 2023-24 Not publicly disclosed (individual years) Not disclosed —
FY 2024-25 Band: 10-50 (up 34.0% year-on-year) Not disclosed; EBITDA up 44.0% year-on-year Tracxn, citing MCA filings, 2026

Where the money comes from

MyOperator does not publish a revenue split by product line, customer segment or geography, so no percentages are given here. What is verifiable is a documented shift in what the company sells, which its own milestone timeline lays out year by year (MyOperator About Us page, 2026):

The surprise in that timeline is how far the company has moved from its founding product. A business that started as a rural voice-infotainment experiment, then became a pure call-management tool, now describes its own future in terms of AI bots and messaging automation, with voice positioned as one of three channels rather than the whole business.

The risks

The takeaway

MyOperator’s history argues against the idea that a startup needs to find its winning product on the first attempt, or even the second. A rural voice-infotainment platform that could not turn call volume into revenue, and unpaid work for a protest movement and a political party, are not, on paper, the foundations of a durable software company. What mattered was that both experiences forced the team to build and operate real voice infrastructure at scale under real-world pressure, so that when a narrower, paying use case — call management for small businesses — presented itself in 2013, the underlying technology and operating discipline were already proven. The company’s decision to keep expanding that use case organically, rather than lean on the venture capital it once said it was about to close, is itself the more unusual part of the story in a market where well-funded rivals are the norm.

Frequently asked questions

Who founded MyOperator and when?

Ankit Jain founded the company as VoiceTree Technologies, incorporated on 2 November 2010; Pratik Jain joined as co-founder and is listed as a director from January 2012. The MyOperator product itself launched in March 2013 (Tracxn; Wikipedia).

Has MyOperator raised venture capital funding?

The core MyOperator business is classified as unfunded by Tracxn as of 2026, and Inc42 lists it as bootstrapped. In March 2015 the founder told the Economic Times the company was in talks to raise $4 million, but no public record shows that round closing. The only confirmed outside capital in the group is a $500,000 angel round raised by spin-off product Heyo in August 2023 (Entrackr).

What is MyOperator’s revenue?

Voicetree Technologies Private Limited, MyOperator’s operating entity, reported revenue between ₹10 crore and ₹50 crore for the financial year ended 31 March 2025, up 34.0% year-on-year, per MCA filings cited by Tracxn. An older, dated figure of around ₹14 crore was reported by the Economic Times in March 2015.

What products does MyOperator sell?

Three main product lines sold together as one platform: a Call Management Suite (cloud IVR, virtual and toll-free numbers, call analytics), a WhatsApp Marketing Suite built on the official WhatsApp Business API, and an AI Suite of voice and chat bots, which the company markets collectively as a “Business AI Operator” (company About Us page, 2026).

Who are MyOperator’s competitors?

MyOperator’s own website names Exotel, Knowlarity, Ozonetel, Tata Tele, Wati, Gallabox, Interakt, Grasshopper, Phone.com and ElevenLabs as comparison points across its cloud telephony and WhatsApp/AI product lines.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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