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Startup Deep Dive : Pidge — four years in five cities, then a 10x jump in revenue

The Invincible India Startup Deep Dive featured graphic for Pidge.

Pidge spent close to four years moving parcels around the same five cities in the Delhi-NCR belt. Then, in November 2025, the Gurugram company raised ₹120 crore (about $13.6 million, as reported by the round’s coverage) in a single stroke — more than three times the roughly $4 million it had raised from institutional investors in its first six years combined.

The round landed less than 20 months after Pidge’s own revenue had fallen by nearly half in a single financial year. What changed in between is a story about an unglamorous logistics-SaaS business that stayed small on purpose, fixed its unit economics before it fixed its geography, and only then let the numbers do the talking.

Quick facts

Company Pidge (Pidge Technologies Private Limited)
Founded Incorporated 30 November 2018; platform went live in 2019 (Registrar of Companies filings via Tofler and Instafinancials; Entrackr, November 2021)
Founder(s) Ratnesh Verma (Founder and CEO) and Rushil Mohan (co-founder and chief product and technology officer)
Businesses AI-led logistics-orchestration SaaS connecting self-owned (1PL), dedicated (2PL) and pooled third-party (3PL) delivery fleets on one dashboard; runs the Pidge Powered Network of regional delivery partners; ONDC network participant
Latest FY revenue ₹25 crore (about $2.6 million at $1 ≈ ₹96.0, 18 September 2026, Trading Economics) operating revenue, FY25 (year ended 31 March 2025), as per Inc42, November 2025
Latest FY profit/loss FY24 (year ended 31 March 2024): net loss margin of about 1.0% of revenue, per Registrar of Companies filings compiled by Tofler; FY25 profit/loss not yet visible in public filings as of September 2026
Listed Private; unlisted
Market value / last valuation Undisclosed after the November 2025 round (Entrackr; Inc42, both November 2025)
Key shareholders / CEO Ratnesh Verma (CEO); institutional backers include La Vida es Chula, Mountain Partners and Indian Angel Network

What they do

Pidge is a Gurugram-based logistics-technology company that sells software, not trucks or riders, to businesses that need parcels moved without owning a delivery fleet of their own. Its platform plugs a shipper into a single dashboard that spans that shipper’s own riders (1PL), dedicated regional fleets (2PL) and a pooled network of third-party delivery partners (3PL), with an allocation engine deciding, order by order, which of those options should carry a given package. As of November 2025 the company said it served more than 20,000 brands across over 50 cities, with named clients including Zomato, Swiggy, KFC, Tata 1mg, Snitch and EatClub, spanning quick commerce, food delivery, pharmacy, apparel and general e-commerce (Inc42, November 2025; Entrackr, November 2025; SiliconIndia, November 2025).

The origin

Ratnesh Verma did not come out of a logistics background. Before founding Pidge he worked at the hospitality groups Hyatt and Whitbread, according to his profile on The Org. Rushil Mohan, who joined him as co-founder and now runs product and technology, had a consumer-research and data-analytics background. Pidge Technologies Private Limited was formally incorporated on 30 November 2018, per Registrar of Companies records held by Tofler and Instafinancials, and the founders took the service live commercially in 2019, as later press coverage from Entrackr and Inc42 both describe the company as “founded in 2019”.

The founding insight, as Verma later described it in an interview cited by the research firm Sacra, was a gap he saw between two kinds of Indian delivery businesses: hyperlocal apps that were fast but limited to a small radius, and enterprise logistics firms — the Delhiverys and Blue Darts of the market — that could reach far but moved slowly. His question, per that account, was why speed and reach had to trade off against each other at all. Pidge’s answer was to stop trying to own the fastest fleet and instead build the software layer that could stitch together whichever fleet — a shipper’s own riders, a regional 2PL, or a national 3PL — was fastest for a specific order, using what the company calls real-time order clubbing and dynamic batching (Entrackr, November 2021; Inc42, March 2023).

The struggle years

The company’s first years were narrow by design, then narrow for longer than was comfortable. Pidge launched in Delhi and stayed there. Two funding announcements two years apart — from Entrackr in November 2021 and again from Entrackr in March 2023 — describe the exact same five-city footprint: Delhi, Noida, Faridabad, Gurgaon and Ghaziabad. A company that had already raised outside capital twice was, by its own investors’ press releases, still operating in a single metro cluster nearly four years after launch, while competitors in adjacent categories were expanding nationally.

The founders had also kept the company self-funded for unusually long. Both the 2021 and 2023 funding write-ups note that Verma and Mohan put in roughly $2 million of their own money before taking any institutional capital, and the first outside cheque — $1 million from Indian Angel Network — did not arrive until November 2021, more than two years after the platform went live. A second, larger setback showed up later and on the record: Registrar of Companies filings compiled by Tofler show Pidge’s revenue for FY24 (year ended 31 March 2024) fell by about 48% year-on-year, a contraction that came in the same period the company had just closed its Pre-Series A round in March 2023. A logistics-SaaS company that had raised fresh capital to scale was, on its own filed numbers, shrinking.

The turning point

The reversal came in FY25, the year ended 31 March 2025. Inc42’s November 2025 coverage of the company’s growth round reported that Pidge closed FY25 with about ₹25 crore in operating revenue, a roughly tenfold increase over FY24 — the same FY24 that Registrar of Companies filings show had fallen by nearly half the year before. By the time the ₹120 crore round from La Vida es Chula was announced in November 2025, the company was citing an annualised revenue run-rate of about ₹250 crore, a figure repeated in the same month by Entrackr and by SiliconIndia. On one side of that turning point sits a company that had just posted a shrinking FY24 on filed numbers; on the other, ten months later, sits one growing fast enough and predictably enough to draw a round three times the size of everything it had raised from investors before. Neither Entrackr nor Inc42 disclosed the resulting valuation, so this account treats that number as undisclosed rather than estimating it.

The money behind it

How it makes money

The numbers

Pidge is a private company that does not publish audited results, so the numbers below combine Registrar of Companies filings (via Tofler) with figures the company gave to reporters around its funding rounds. Exact rupee figures for FY22 and FY23 are not visible in the public filings this account could access; where only a band is available, that band is shown rather than an invented point figure.

Figures in ₹ crore unless noted; FY = year ended 31 March
Metric FY24 FY25 FY26 (in progress)
Revenue ₹1–10 crore band, down about 48% year-on-year (RoC filings via Tofler) ₹25 crore operating revenue, up roughly 10x year-on-year (Inc42, November 2025) Not an actual: company cited an annualised run-rate of about ₹250 crore as of November 2025 and a target to “cross ₹200 crore” in FY26 (Inc42, Entrackr, November 2025)
Net profit/loss Net loss margin of about 1.0% of revenue (RoC filings via Tofler) Not disclosed in public filings as of September 2026 Company has stated a target to reach EBITDA breakeven by FY27 (Inc42, November 2025)

Where the money comes from

The risks

The takeaway

The instructive part of Pidge’s story is not the ₹120 crore round; it is the four years that came before it, when the company chose to stay confined to five cities and, per the account given to Sacra, chased unit-level contribution profitability before chasing geography. Most last-mile logistics businesses in India have done the opposite: expand cities first and hope the margins arrive later, often by burning investor capital to subsidise growth that customer economics could not otherwise support. Pidge’s own filings show that patience did not protect it from a bad year — revenue nearly halved in FY24 — but it did mean that when the numbers turned in FY25, they turned on a base the company said was already unit-economics-positive rather than one still working out whether the product could ever pay for itself. The transferable lesson is narrow but real: a long flat period is not itself evidence of a working business, but it is a precondition for one, if the time is spent fixing the arithmetic of a single delivery rather than adding more cities to lose money in.

Frequently asked questions

What does Pidge do?

Pidge is a Gurugram-based logistics-technology company that sells software connecting businesses to a mix of self-owned, dedicated and pooled third-party delivery fleets, using an allocation engine to route each order to whichever option can move it fastest, rather than operating its own delivery fleet at scale.

Who founded Pidge and when?

Pidge was founded by Ratnesh Verma, who serves as CEO, and Rushil Mohan, who leads product and technology. The legal entity, Pidge Technologies Private Limited, was incorporated on 30 November 2018, and the platform went live commercially in 2019.

How much funding has Pidge raised?

Pidge has disclosed at least $17.6 million in institutional funding across three rounds: $1 million from Indian Angel Network in November 2021, $3 million led by Mountain Partners in March 2023, and ₹120 crore (about $13.6 million) led by La Vida es Chula in November 2025, on top of roughly $2 million the founders put in themselves before any of those rounds.

Is Pidge profitable?

Not yet, on the numbers available. Registrar of Companies filings compiled by Tofler show a net loss margin of about 1.0% of revenue for FY24 (year ended 31 March 2024). Pidge has told reporters it is targeting EBITDA breakeven by FY27, but that is a stated target, not a reported result.

What is Pidge’s business model?

Pidge charges shippers by package size and distance rather than a flat commission, according to an account of the founder’s own description given to research firm Sacra, and says it reached unit-level contribution profitability within two years of launch. It earns primarily by orchestrating deliveries across its Pidge Powered Network of over 500 external logistics partners rather than by owning delivery capacity itself.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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