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Startup Deep Dive : Praan — a filterless air purifier company whose bestseller uses a filter

The Invincible India Startup Deep Dive featured graphic for Praan.

Praan builds air purifiers that need no filters — a claim carrying its own contradiction, since the company’s best-known product for homes, HIVE, ships with a conventional HEPA H14 filter that needs replacing (Amazon.in product listing, accessed September 2026; praan.io, accessed September 2026). In April 2026, the Mumbai- and San Francisco-based startup signed on to fit its AI-controlled purification hardware into more than a million square feet of real estate for developer Superb Realty, on the back of a company whose most recent disclosed annual revenue, for the year to March 2024, was ₹1.76 crore (TheCompanyCheck, aggregating Ministry of Corporate Affairs filings, accessed September 2026; mgsarchitecture.in, April 2026).

This is the story of a founder who started building air purifiers in a Georgia Tech dorm room at 19, watched a near-complete funding round evaporate in the first weeks of the Covid-19 pandemic, kept the company alive on a personal loan and a volunteer army of engineering students, and has since signed institutional VCs, a listed steel major’s pilot, and — most recently — a real-estate developer betting on air quality as a sellable feature of a building. It is also the story of a company whose public financial record remains thin enough that this piece had to cut more numbers than it could keep.

Quick facts

Company Praan Inc. (India operations: Praan Climate Technologies Private Limited)
Founded Idea started 2017 in a Georgia Tech dorm room; Indian entity incorporated 9 July 2021 in Mumbai
Founder(s) Angad Daryani (Founder, CEO and CTO)
Businesses Filterless outdoor and industrial air purification (MK1, MK-II); indoor HEPA-filter purifier (HIVE); an early-stage whole-building air infrastructure system (Sanctuary, unveiled May 2026)
Latest FY revenue ₹1.76 crore for FY24 (year to March 2024), up about 36% year-on-year, per TheCompanyCheck’s aggregation of MCA filings
Latest FY profit/loss Not disclosed in any public filing reviewed for this piece
Listed Private; not listed on any exchange
Market value / last valuation No confirmed valuation found; Inc42 reported (2024) that Praan was targeting a $16 million Series A, which it valued in rupee terms at roughly ₹132.6 crore at prevailing rates — a target, not a closed round, as of the sources reviewed
Key shareholders / CEO Angad Daryani (Founder-CEO/CTO); institutional backers include Social Impact Capital, Better Capital, Paradigm Shift Capital and Avaana Capital; angel backers reported to include Naresh Shahani, Vijay Shekhar Sharma and Ritesh Malik

What they do

Praan makes machines that pull polluted air through an electric field rather than a physical filter, charging particulate matter so it collects in a chamber that is periodically emptied — the company’s pitch is that this removes the recurring cost of buying and replacing filters, which it says is the real expense of running a purifier at industrial or city scale (praan.io/technology, accessed September 2026; Inc42, 2024). Its buyers fall into three groups: industrial and institutional customers who install MK-II units on factory floors and in large public spaces to cut particulate exposure for workers and visitors; consumers and small offices who buy the HIVE unit — a smaller, HEPA-filter-based indoor purifier — for a single room; and, most recently, real-estate developers who want purification designed into a building rather than added to it after the fact, the model behind Praan’s April 2026 tie-up with Superb Realty in Mumbai (mgsarchitecture.in, April 2026; constructionworld.in, April 2026).

The origin

Angad Daryani grew up in Mumbai with asthma, and his family would reportedly leave the city during its most polluted winters (thebetterindia.com, accessed September 2026; globalindian.com, accessed September 2026). He was already an unusual engineer by the time air pollution became his focus: he built a robot at eight, a 3D printer at thirteen, and by fifteen had built the Virtual Brailler, an e-reader for the visually impaired, after emailing MIT Media Lab professor Ramesh Raskar at fourteen and getting a reply that led to two years of collaborative work (thebetterindia.com, accessed September 2026). He later enrolled in electrical engineering at the Georgia Institute of Technology, graduating in 2020 (thebetterindia.com, accessed September 2026).

The founding insight, as Daryani and later coverage of Praan describe it, was narrow: most air purifiers rely on physical filters, and filters are consumables — they clog, need regular replacement, and become expensive to run at the scale of a factory floor or a city street rather than a bedroom. In 2017, during his sophomore year, he began building purifier prototypes in his Georgia Tech apartment on the bet that an electrostatic, filterless design could clean large volumes of air without that recurring cost, eventually bringing the idea back to Mumbai for a summer of prototyping in 2018 (thebetterindia.com, accessed September 2026; Inc42, 2024).

The struggle years

Praan’s early years ran almost entirely on volunteer labour, not capital. By Daryani’s own account for an MIT Solve submission filed around July 2020, more than 115 students from Georgia Tech, MIT, Stanford and Carnegie Mellon had contributed to the project over roughly three years, with the working team’s size swinging wildly — from a peak of 64 people down to as few as two, then back up again — as the effort moved between semesters, cities and a pandemic (solve.mit.edu, submission dated 2020). That volatility was not a footnote; it was the operating model for years before Praan had outside institutional money.

The clearest near-death moment came in early 2020. Praan had pooled around $1.35 million in soft commitments from Indian venture capital firms and angel investors — but on terms Daryani later described as poor, and before the round could close, Covid-19 arrived and the deals fell apart (thebetterindia.com, accessed September 2026). With no institutional funding and a volunteer team, the company’s earliest R&D had already depended on a $15,000 unsecured loan from Naresh Shahani, managing director at BMGI and later a Praan director, which Daryani says he eventually repaid at double the amount by 2021 (thebetterindia.com, accessed September 2026).

The turning point

With the 2020 round gone and volunteer numbers thin, Praan’s survival capital came from an unlikely source: Tyler Cowen’s Emergent Ventures programme. Daryani has written that a first Emergent Ventures grant of $22,500 arrived within days of applying during the pandemic lockdown, and was, at that point, the single largest check the company had received (angadmakes.medium.com, “Emergent Ventures changes lives — it changed mine”). Cowen backed Praan a second time through the programme, publicly naming Daryani, then 22, as a winner of Emergent Ventures India’s third cohort on 19 September 2021 (marginalrevolution.com, 19 September 2021).

Set the before and after side by side. Before September 2021, Praan was a company sustained by a personal loan, unpaid student labour and two philanthropic grants worth tens of thousands of dollars combined. Under four months later, on 12 January 2022, it closed a $1.56 million institutional round led by Social Impact Capital, with Better Capital, Paradigm Shift Capital, Avaana Capital and the Quality of Life Investments Texas angel syndicate participating (india.entrepreneur.com, 12 January 2022; siliconindia.com, accessed September 2026) — more than sixty times the size of that first Emergent Ventures check, raised in a fraction of the time it had taken to survive the two years before it.

The money behind it

Praan’s disclosed fundraising history is short and mostly grant- and angel-led before its one confirmed institutional round.

What each backer changed, on the record available: the Emergent Ventures grants bought survival time and, as important, a credibility signal that Daryani has said helped open doors with venture investors; Social Impact Capital’s lead brought the company its first real institutional validation and a US-based investor with an explicit climate mandate; and the angel syndicate around Vijay Shekhar Sharma and Ritesh Malik gave Praan operator-investors with their own India consumer-hardware and real-estate networks to draw on for pilots.

How it makes money

Praan’s revenue lines split by product and, so far, by how “filterless” each one actually is.

The numbers

Praan’s public financial record is thin. Its Indian operating entity, Praan Climate Technologies Private Limited, does not disclose profit or loss in any source reviewed for this piece, and only one clean, dated revenue figure could be independently confirmed.

Financial year (ending March) Revenue (₹ crore) Year-on-year change Profit/loss
FY2022-23 (derived) ~1.29 (implied) — Not disclosed
FY2023-24 1.76 Up ~36%, as reported Not disclosed

The FY24 figure and its 36% year-on-year growth rate are TheCompanyCheck’s aggregation of Ministry of Corporate Affairs filings for Praan Climate Technologies Private Limited (thecompanycheck.com, accessed September 2026); the FY23 line is this piece’s own arithmetic, backing out the prior year from that disclosed growth rate rather than a separately reported figure. Two other MCA-filing aggregators, Tracxn and Tofler, list a further, more recent fiscal year with a reported 146% one-year revenue jump and net-profit figures that are, in places, close to or larger than revenue in the same year — an internal inconsistency neither tracker’s public pages resolve, and both differ from each other on which rupee units apply. This piece has not reproduced those numbers. No source reviewed discloses net profit, loss, EBITDA or margin for any year for Praan.

Where the money comes from

Praan does not publish a revenue split by product, sector or geography in any filing or interview reviewed for this piece. What can be pieced together, by business line and location rather than by percentage of revenue:

The risks

The takeaway

The part of Praan’s story worth taking outside air purification is not the technology but the sequence of financing that kept a deep-tech hardware idea alive between 2018 and 2022. No institutional investor showed up first. What showed up first was a personal loan from a single backer, unpaid labour from more than a hundred engineering students across four universities, and two philanthropic grants worth $22,500 apiece from a programme built to fund unconventional bets. None of that money, on its own, could have built a factory-scale purification network. But it bought Daryani roughly two years to keep a prototype alive after a near-complete venture round evaporated with the pandemic — and it was that survival, not a single pitch, that made the January 2022 institutional round possible. For any founder trying to build hardware in a category too early or too unproven for conventional venture capital, the lesson is less about the technology and more about the financing: small, fast, unglamorous capital is sometimes the only kind that will move before the big checks will.

Frequently asked questions

What does Praan actually sell?

Three product lines: MK-II, a filterless industrial air purifier for factories and large facilities; HIVE, a HEPA-filter-based indoor purifier for homes and small offices; and Sanctuary, a newer, unreleased system meant to be built into a building’s air infrastructure rather than added afterward, unveiled through invite-only access in May 2026 (thebetterindia.com; Amazon.in; cbinsights.com/company/praan, all accessed September 2026).

Is Praan’s technology genuinely filterless?

Its industrial line is: MK-II and its predecessor, MK1, use an electrostatic process that charges particles and collects them in a chamber rather than a physical filter (praan.io/technology, accessed September 2026). Its consumer product, HIVE, is not — it uses a conventional HEPA H14 filter that needs periodic replacement (Amazon.in, accessed September 2026).

How much money has Praan raised, and from whom?

Confirmed: a $1.56 million round led by Social Impact Capital on 12 January 2022, with Better Capital, Paradigm Shift Capital and Avaana Capital participating (india.entrepreneur.com, 12 January 2022). Trackers put cumulative funding, including earlier grants and angel money, at roughly $1.85-2 million (CB Insights; The Better India; Inc42, 2024). A separately reported $16 million Series A target had not been confirmed as closed in any source reviewed.

Is Praan profitable, and what does it earn in revenue?

No profit or loss figure for Praan’s Indian entity is disclosed in any public filing reviewed for this piece. Its most recent confirmed annual revenue was ₹1.76 crore for the year to March 2024, up roughly 36% on the year before, per an aggregation of Ministry of Corporate Affairs filings (thecompanycheck.com, accessed September 2026).

What is Praan’s Sanctuary project?

An early-stage system, revealed through invite-only access on 17 May 2026, that Praan describes as redesigning a building’s air infrastructure — ventilation, purification, humidity, CO2 and temperature — around its occupants, rather than selling a standalone purifier. The company says internal prototypes are complete and it is targeting the first mass-deployable home systems by 2027; this piece could not independently verify the company’s reported $434 million waitlist figure (cbinsights.com/company/praan, accessed September 2026).

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

Found an error? Write to us and we’ll correct it in the open, dated, on the piece.

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