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Startup Deep Dive : RenewBuy — it built a 6-lakh-agent insurance network, then merged away its own name

The Invincible India Startup Deep Dive featured graphic for RenewBuy.

By March 2026, the insurance-advisor network that RenewBuy had spent eleven years building covered more than six lakh digital partners and had helped write a combined premium book above ₹6,600 crore ($687.5 million, at $1≈₹96.0) a year. Five months later, on 1 September 2026, the company stopped operating under its own name at all, folded into a rival it had been racing for a decade.

That is not the plot twist it sounds like. RenewBuy’s revenue climbed from ₹86.93 crore in FY21 to ₹441.8 crore in FY25, according to Registrar of Companies filings reported by Entrackr and Inc42 — a five-fold jump in four years. But its losses grew even faster for most of that stretch, nearly tripling in FY22 alone, and the “profitable by year-end” promises its own co-founder made in 2023 never arrived. This is the story of an insurtech that solved distribution in small-town India and never quite solved its own balance sheet — and of the merger that became its way out.

Quick facts

Company RenewBuy (D2C Insurance Broking Private Limited)
Founded 2015, Gurugram, Haryana
Founder(s) Balachander Sekhar (CEO), with Devesh Joshi, Harman Preet Singh, Indraneel Chatterjee and Sandeep Nanda
Businesses Motor, health, life and travel insurance distribution through a tech-enabled point-of-sales-person (POSP) advisor network and comparison app; acquired AI underwriting firm Artivatic.AI in 2022
Latest FY revenue ₹441.8 crore in FY25, up 7.7% year-on-year (Inc42, citing RoC filings)
Latest FY profit/loss Net loss of ₹114 crore in FY24, narrowed from ₹197 crore in FY23 (Entrackr, citing RoC filings); FY25 profit/loss was not found in the filings summaries reviewed for this piece
Listed Private. Merged into InsuranceDekho on 1 September 2026; the combined entity is reported to be targeting an IPO around March 2027 (Entrackr)
Market value / last valuation Reported at about ₹3,000 crore (~$312.5 million) at the November 2025 merger-clearance stage, versus an initial $300–350 million estimate reported when talks surfaced in October 2024 (Inc42; Business Standard)
Key shareholders / CEO Founder Balachander Sekhar continues with the merged group; institutional backers included Apis Partners, Dai-ichi Life Holdings, IFC and 360 One; the combined company is led by InsuranceDekho co-founder Ankit Agrawal

What RenewBuy does

RenewBuy did not underwrite insurance; it distributed it. Operating under a composite broking licence from IRDAI, the company built a mobile-first platform that let independent, trained advisors — registered as point-of-sales persons, or POSPs — compare and sell motor, health, life and travel policies from a panel that had grown to nearly 40 insurers by late 2025, according to Inc42’s reporting on the merger clearance. The pitch to a customer in a tier-three town was the same as the pitch to an advisor: one app, many insurers, instead of the single-company tied-agent model that had dominated Indian insurance distribution for decades. By late 2023, RenewBuy said its advisors were converting leads at a rate six to seven percentage points higher than traditional tied agents, a gap it attributed to being able to shop a customer’s price and cover across insurers rather than pushing one company’s product, per Balachander Sekhar’s interview with Business Today in November 2023.

The origin

Balachander Sekhar arrived at the idea after two decades inside the industry he wanted to disrupt. An alumnus of IIT Bombay and IIM Calcutta, he had been chief marketing officer at PNB MetLife, chief executive of Reliance Retail Insurance, and head of bancassurance at ABN AMRO before co-founding RenewBuy in 2015 alongside Devesh Joshi, Harman Preet Singh, Indraneel Chatterjee and Sandeep Nanda, per Crunchbase’s company record. His insight was structural: India’s insurance-selling workforce was overwhelmingly made up of tied agents who could offer only one insurer’s products and who rarely ventured past the country’s biggest 20 to 30 cities, leaving hundreds of millions of people in smaller towns effectively unreached. RenewBuy’s answer was to arm a distributed, technology-equipped advisor network with a multi-insurer app and push it deliberately into places larger insurers’ branch networks did not reach — a bet that, within a decade, would have RenewBuy sourcing 70% of its business from beyond India’s 30th-largest city and 35% from beyond its 100th, according to Sekhar’s November 2023 comments to Business Today.

The struggle years

The advisor network scaled quickly — from roughly 95,000 advisors in earlier reporting to more than 100,000 by mid-2023 and over 120,000 “digitally active” advisors by late 2023, per Entrackr’s July 2023 report and Sekhar’s subsequent interview — but the losses scaled faster. RoC filings reported by Entrackr show revenue growing from ₹86.93 crore in FY21 to ₹190.84 crore in FY22, a 2.2x jump; over the same year, the net loss went from ₹33.98 crore to ₹98.94 crore, a 2.9x jump — losses growing faster than the top line that was meant to justify them. FY23 was worse in absolute terms: revenue rose to ₹287 crore, but the loss widened again to ₹197 crore, per Entrackr’s later reporting citing the company’s FY24 filings for comparison.

The company had also told the market to expect better. In the same July 2023 report announcing its $40 million Series D tranche, RenewBuy said it was targeting profitability at the PAT level and an IPO by the end of 2023. Neither happened. FY24’s loss did narrow, to ₹114 crore, but by October 2024 — instead of an IPO announcement — Inc42 and Business Standard were both reporting that RenewBuy was in merger talks with rival InsuranceDekho. Even that path needed a bridge: in June 2025, RoC filings showed RenewBuy raising a further $10 million from existing backers Apis Partners and 360 One specifically, Entrackr reported, “to support RenewBuy’s business operations and expansion until the merger is finalised” — a company that had promised an IPO twenty months earlier now needed fresh capital simply to stay funded until it could be absorbed by someone else.

The turning point

The turning point was not a product launch or a viral quarter; it was the moment two loss-and-profit statements were placed side by side. When merger talks were first reported in October 2024, RenewBuy was carrying a FY24 net loss of ₹114 crore on ₹410 crore of revenue. InsuranceDekho, the Girnar Software-backed rival it was in talks with, was profitable that same year — Inc42 reported InsuranceDekho posted a ₹85.7 crore net profit in FY24, before slipping to a ₹47.5 crore loss in FY25 on operating revenue that had surged 73.5% year-on-year to ₹1,290 crore. One company had the network and the small-town reach; the other, for a while, had the profit. The logic of combining them showed up in the price: reports around the deal’s signing in May 2025 pegged the combined entity near ₹7,400 crore, with InsuranceDekho valued around ₹5,400 crore against RenewBuy’s roughly ₹1,800 crore — before the numbers were revised upward by the time the Competition Commission of India cleared the deal in November 2025, to a combined valuation near $1 billion (₹8,000 crore), split roughly ₹5,000-plus crore for InsuranceDekho and ₹3,000 crore for RenewBuy, per Inc42’s reporting on the CCI approval. Nine months after that clearance, on 1 September 2026, the merger closed and RenewBuy’s standalone brand was retired.

The money behind it

How RenewBuy makes money

RenewBuy’s revenue came from commissions and fees paid by insurers for policies sold through its platform, not from underwriting risk itself — the same basic mechanism as any insurance broker, run at a much larger and more distributed scale.

The numbers

Revenue climbed every year on record; profitability did not follow in a straight line. Figures below are from Registrar of Companies filings as reported by Entrackr and Inc42.

Fiscal year Revenue (₹ crore) Net profit/(loss) (₹ crore)
FY21 86.93 (33.98)
FY22 190.84 (98.94)
FY23 287.00 (197.00)
FY24 410.00–410.40 (114.00)
FY25 441.80 Not disclosed in sources reviewed

The FY24 revenue figure is reported by Entrackr as ₹410 crore and by Inc42 as ₹410.4 crore — the discrepancy is within rounding of RoC-filing summaries and both are shown for transparency rather than reconciled into one invented number.

Where the money comes from

The risks

The takeaway

RenewBuy proved a real thesis: India’s smaller cities and towns had genuine, underserved demand for insurance, and a distributed, multi-insurer advisor network could reach them more effectively than tied agents ever did. What it could not prove, across a decade and roughly $143 million of outside capital, was that this kind of reach could be built profitably on its own. Revenue rising five-fold between FY21 and FY25 was not enough by itself; the losses in between rose just as fast, and an IPO promised for the end of 2023 quietly became a merger by 2026. The lesson generalises past insurance: scaling a network is not the same accomplishment as scaling a margin, and when the two diverge for long enough, the exit is not always a listing — sometimes it is folding into whoever solved the profit side of the same problem first.

Frequently asked questions

What did RenewBuy do?

RenewBuy was an IRDAI-licensed insurance broker that distributed motor, health, life and travel insurance policies from a panel of nearly 40 insurers through a network of technology-equipped, independent advisors, reaching more than 800 cities and towns across India.

Who founded RenewBuy, and when?

RenewBuy was founded in 2015 in Gurugram by Balachander Sekhar along with Devesh Joshi, Harman Preet Singh, Indraneel Chatterjee and Sandeep Nanda, per Crunchbase’s company record; Sekhar previously held leadership roles at PNB MetLife, Reliance Retail Insurance and ABN AMRO.

How much money did RenewBuy raise, and from whom?

RenewBuy raised about $143.10 million across nine rounds over its life (Inc42), including a $45 million Series C led by Apis Partners in 2021 (topped up by $10 million from IFC), a $40 million Series D from Dai-ichi Life Holdings in 2023 that reportedly valued it at about $364 million (Entrackr), and a $10 million bridge round from Apis Partners and 360 One in 2025.

What happened to RenewBuy in the InsuranceDekho merger?

After merger talks first surfaced in October 2024 (Inc42; Business Standard) and the Competition Commission of India cleared the deal in November 2025, RenewBuy formally merged into InsuranceDekho on 1 September 2026. The combined company operates under the InsuranceDekho brand, led by InsuranceDekho co-founder Ankit Agrawal, while RenewBuy’s founders continue with the merged organisation.

Was RenewBuy ever profitable?

No net profit was found in the RoC filings summarised by Entrackr and Inc42 for FY21 through FY24. Losses widened from ₹33.98 crore in FY21 to ₹197 crore in FY23 before narrowing to ₹114 crore in FY24; a FY25 profit or loss figure for RenewBuy specifically was not found in the sources reviewed.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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