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Startup Deep Dive : Saahas Zero Waste — its revenue fell by a third when India’s EPR rules shifted

The Invincible India Startup Deep Dive featured graphic for Saahas Zero Waste.

Saahas Zero Waste turned Bengaluru’s garbage into a ₹86 crore (~$9.0 million) business by FY24, one of the larger formal revenue lines among India’s waste-management social enterprises. Two years later that number had slipped by close to a third, even though the company was still picking up roughly the same 100 tonnes of waste every day.

The gap says something founder Wilma Rodrigues has argued for 25 years: the money in waste is almost never in the waste itself. Saahas earns most of its revenue from fees for handling material nobody wants to buy, and when India’s Extended Producer Responsibility rules shifted in FY25 and FY26, that fee stream took the hit. The company chose to absorb the loss rather than cut headcount or the recovery rate its reputation rests on.

Quick facts

Company Saahas Zero Waste (Saahas Waste Management Pvt Ltd)
Founded 2013 as a for-profit spin-out (NGO precursor Saahas founded 2001)
Founder Wilma Rodrigues, Founder & Chief Transformation Officer
Businesses Zero Waste Programme, EPR compliance (plastic & e-waste), Circle Up closed-loop retail
Latest FY revenue ~₹60 crore (FY26, company-stated)
Latest FY profit/loss Marginal loss (FY26, company-stated)
Listed Private (unlisted)
Market value / last valuation Not disclosed; total funding raised is roughly ₹7-8 crore
Key shareholders / CEO Wilma Rodrigues (Founder); Shobha Raghavan (CEO); investors include C4D Partners, Indian Angel Network, Artha India Ventures, Asha Impact

What they do

Saahas Zero Waste is a Bengaluru-headquartered waste-management company that runs decentralised, onsite and offsite resource-recovery programmes for bulk waste generators — corporate campuses, tech parks, residential complexes and institutions — while separately helping brand owners meet their Extended Producer Responsibility obligations for plastic and e-waste. As of its most recent public disclosures, it processes more than 100 tonnes of solid waste a day across 50-plus cities and 20-plus states, for over 100 paying clients including Microsoft, Goldman Sachs, IKEA Social Enterprise, WWF and Thapar University, with a claimed landfill-diversion rate above 96% (YourStory, August 2025).

The origin

Wilma Rodrigues came to waste management from journalism, not engineering or logistics. Her interest in the environment was shaped on India’s trekking trails through the 1980s, but the specific idea for Saahas traces to a regulatory moment: India’s first Municipal Solid Waste Management Rules, notified in 2000, which for the first time treated waste as a resource rather than only a civic nuisance to be dumped. “It was the first time waste was acknowledged as a resource,” Rodrigues has said of that period. Motivated by the gap between the new rules and the reality on the ground, she launched Saahas as a not-for-profit in Bengaluru in 2001, running awareness and segregation campaigns aimed at households, schools and offices. One of the NGO’s early institutional relationships, with the State Bank of India, later became the new company’s first paying customer once Saahas moved into a commercial model — a detail the company still highlights as proof that its social-sector credibility translated into a client relationship (Saahas Zero Waste, About Us).

The struggle years

The first setback was one of pace, not a single dramatic failure: it took twelve years, from 2001 to 2013, for Rodrigues to move from awareness campaigns to a scalable commercial entity. Advocacy alone did not fix the underlying economics of India’s waste system, and it became clear, in the company’s own retrospective account, that only “scale and systems” would move the needle — which is what pushed the eventual registration of Saahas Waste Management Pvt Ltd, branded Saahas Zero Waste, in 2013 (YourStory, August 2025).

The second setback came much later and was financial rather than structural. Saahas Zero Waste’s revenue peaked at about ₹86 crore in FY24. Over the following two fiscal years it slipped to around ₹60 crore, with the company posting marginal losses in both years. Rodrigues, speaking publicly in July 2026, attributed the fall directly to “churn in EPR regulations” — changes to the compliance framework that a meaningful share of the company’s fee revenue depends on — and said Saahas chose to absorb the financial hit rather than dilute its environmental and social commitments, for instance by cutting wages or headcount (YourStory, July 2026). Unsoftened, that is close to a one-third revenue decline inside two years, in a business that never had large capital reserves to begin with: total funding raised across its history is only around ₹7-8 crore.

The turning point

The clearest before-and-after in Saahas Zero Waste’s history sits around 2017 to 2019. In 2017 the company opened its first Materials Recovery Facility (MRF) in Bengaluru, moving it from ad hoc collection routes to a proper sorting and aggregation infrastructure. In May 2019, that facility and the model behind it attracted a ₹6 crore funding round led by Capital 4 Development Partners (C4D Partners), with Indian Angel Network, Artha India Ventures and Asha Impact participating — money the company said would go toward enhancing collection and aggregation of non-biodegradable waste, including low-grade plastics (YourStory, May 2019). At the time of that round, Saahas Zero Waste had 248 staff, was processing 45 tonnes of waste a day, and had reported 50% revenue growth in the prior fiscal year (FY19). By the time of its most recent disclosures in 2025 and 2026, headcount had grown to more than 400, daily volumes to over 100 tonnes, and its footprint to 50-plus cities and 20-plus states (YourStory, May 2019; YourStory, August 2025). The MRF and the funding that followed it did not make the company profitable, but they were the inflection point that took Saahas from a single-city recovery operation to a multi-state, multi-vertical business.

The money behind it

How it makes money

The numbers

Fiscal year Revenue (₹ crore) Profit / loss
FY24 (Apr 2023 – Mar 2024) ~86 (peak) Not disclosed
FY25 (Apr 2024 – Mar 2025) ~60 Marginal loss
FY26 (Apr 2025 – Mar 2026) ~60 Marginal loss

Where the money comes from

The risks

The takeaway

The lesson in Saahas Zero Waste’s numbers is not really about garbage. It is about pricing the part of a service business that is invisible. Founders and investors in this space keep reaching for the “waste to wealth” story, where the product is the recycled material and the money is in the resale. Saahas’s own breakdown of its business says the opposite is true for it: the durable revenue is the fee for collecting, sorting and being accountable for material that has no resale value at all, and that fee line is what actually keeps 400-plus jobs running. When a regulatory shift disrupted that fee stream, the company’s response was to protect the underlying compliance and traceability infrastructure and absorb a loss, rather than protect margins by cutting the workforce. Any founder building a business around an underpriced public good — waste, water, informal labour formalisation — should take the same view: the moat is the accountability layer, not the commodity.

Frequently asked questions

What does Saahas Zero Waste do?

It is a Bengaluru-based waste-management company that runs onsite and offsite resource-recovery programmes for bulk waste generators, provides Extended Producer Responsibility (EPR) compliance services for plastic and e-waste producers, and sells upcycled and recycled products through a closed-loop retail arm called Circle Up (company website).

Who founded Saahas Zero Waste, and when?

Journalist-turned-entrepreneur Wilma Rodrigues founded the not-for-profit Saahas in Bengaluru in 2001, then registered the for-profit Saahas Waste Management Pvt Ltd, branded Saahas Zero Waste, in 2013 (YourStory, August 2025).

How does Saahas Zero Waste make money?

About 40% of revenue comes from selling recovered material to recyclers and consumers. The larger remaining share is service fees for managing waste that has no resale value, since roughly 70% of the material the company handles cannot be profitably resold (Rodrigues, YourStory, July 2026).

How much funding has Saahas Zero Waste raised?

Founder Wilma Rodrigues has put total funding at about ₹8 crore from “aligned investors,” including a ₹6 crore round in May 2019 led by C4D Partners with Indian Angel Network, Artha India Ventures and Asha Impact. External trackers CB Insights and Tracxn separately estimate cumulative funding at roughly $860,000-865,000 (YourStory, May 2019 and July 2026; CB Insights/Tracxn).

Is Saahas Zero Waste profitable?

Not currently, by the company’s own account. Revenue peaked at about ₹86 crore in FY24 before slipping to around ₹60 crore, with marginal losses, in the two fiscal years that followed — a dip the company attributes to churn in EPR regulations (Rodrigues, YourStory, July 2026).

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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