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Startup Deep Dive : SolarSquare — a profitable business, walked away from, to build a 70 million one

The Invincible India Startup Deep Dive featured graphic for SolarSquare.

In 2020, the founders of SolarSquare walked away from a profitable, bootstrapped business doing about ₹100 crore in annual revenue to chase a market that barely existed on paper: rooftop solar for Indian homes. Six years on, that bet is worth an estimated $470 million (₹4,500 crore, at $1 ≈ ₹96.0 as of 18 September 2026, Trading Economics), according to Entrackr’s reading of the company’s post-Series C cap table, even as the underlying business lost ₹37 crore in the financial year ending March 2025.

SolarSquare Energy Private Limited, incorporated in Mumbai on 8 May 2015 (CIN U40104MH2015PTC264250, per Tracxn), now says it has powered close to 50,000 homes and about 400 housing societies across 29 cities in nine states, with more than 150 megawatts installed, as reported by TechCrunch in May 2026 citing company figures. The gap between a nine-figure valuation and a business still bleeding cash on paper is the real story here — and it runs through a pivot, a funding sprint, and a set of numbers that do not fully agree with each other depending on who is counting.

Quick facts

Company SolarSquare Energy Private Limited
Founded 8 May 2015, Mumbai (residential pivot from 2020)
Founder(s) Neeraj Jain and Nikhil Nahar (2015); Shreya Mishra joined as co-founder and CEO in 2020
Businesses Residential and housing-society rooftop solar — design, installation, financing and maintenance; a smaller commercial/enterprise arm
Latest FY revenue ₹355 crore, FY25 (Entrackr, citing RoC filings)
Latest FY profit/loss Net loss of ₹37 crore, FY25, down 46% year-on-year (Entrackr)
Listed Private (no listing)
Market value / last valuation About $470 million (~₹4,500 crore) post-Series C, reported June-July 2026 (Entrackr, TechCrunch)
Key shareholders / CEO CEO Shreya Mishra; Lowercarbon Capital (~16.1%) and Elevation Capital (~15.2%) are the largest external shareholders; co-founders hold ~27.5% collectively (Entrackr, July 2026)

What they do

SolarSquare sells rooftop solar as a service to Indian households and housing societies, not just as equipment. It handles site assessment, system design, procurement of panels and inverters, installation, connection to the local discom’s net-metering setup, financing tie-ups so a homeowner does not have to pay the full cost upfront, and after-sales maintenance. The pitch to a homeowner is that a rooftop system pays for itself out of the electricity bill it eliminates, with the company standing behind the design and the paperwork that individual electricians and small installers historically got wrong. A smaller commercial arm still serves enterprise clients, a hangover from the company’s original business.

The origin

Neeraj Jain and Nikhil Nahar registered SolarSquare in Mumbai in May 2015, initially building custom, large-scale solar installations for corporate clients — Fortune 500-scale accounts, according to The Better India’s 2024 account of the company’s history. Jain, an IIT Bombay graduate who had worked in finance at Deutsche Bank, has said his conviction was straightforward: solar was already the cheapest and most abundant source of energy available, and India’s rooftops were an almost entirely untapped asset, as he told Entrepreneur India. The commercial-and-industrial (C&I) business worked. By 2020 it was profitable and bootstrapped, turning over roughly ₹100 crore a year, per The Better India. But the founders concluded that the real prize — millions of individual homes, not a few hundred large corporate roofs — was a business they had not yet built, and one that almost no one had built well in India at the time.

The struggle years

The first real setback was not a failure so much as a deliberate act of self-sabotage: in 2020, the founders chose to redirect a profitable, cash-generative company toward an unproven consumer market. Shreya Mishra, an IIT Bombay alumna who had earlier built and exited the fashion-rental startup Flyrobe in 2019 and carried consulting experience from Boston Consulting Group, joined as co-founder and CEO to lead that shift. By her own account, via Entrepreneur India, the early residential effort in 2020 was “just the two of us and a handful of key hires” trying to work out whether homeowners would actually buy solar the way the founders believed they would. There was no guarantee the C&I profits would translate into a working consumer model, and the company effectively gave up a known, working revenue line to find out.

The second setback showed up in the books years later, once the residential bet had scaled. SolarSquare’s operating revenue grew a healthy 63.5% to ₹175 crore in FY24 from ₹107 crore in FY23, but its net loss surged 2.3 times to ₹69 crore over the same period, according to Entrackr’s Fintrackr analysis of the company’s RoC filings. The FY24 numbers were unsparing: an EBITDA margin of -35.96%, a return on capital employed of -112.85%, and unit economics that Entrackr summed up as spending ₹1.31 to earn every ₹1 of revenue. Growth was real. So was the cash burn required to buy it.

The turning point

The clearest before-and-after in SolarSquare’s history is the 2020 pivot itself, because the numbers on each side are unusually well documented. Before it: a profitable, self-funded commercial solar contractor doing about ₹100 crore in annual revenue, according to The Better India, with no institutional capital and no consumer brand. After it: a company that raised its first outside capital — a ₹30 crore seed round led by Good Capital in June 2022, per Entrackr’s reporting on the subsequent Series A — specifically to build the residential business from close to zero, expanding from a standing start to, within roughly two years, “close to 5,000 homes” solarised by the time of its Series A in November 2022, per Entrackr. The company chose to shrink its certainty in exchange for a shot at a much larger, then-unorganised market — and the outside capital that followed only came because the early residential numbers, however small, were moving in the right direction.

The money behind it

SolarSquare has now raised roughly $114 million (~₹1,094 crore) across five rounds, according to Tracxn’s company profile (as of June 2026). The sequence, as reported by Entrackr, Business Standard and YourStory:

Successive rounds have diluted the founders fast: their combined stake fell from about 38.85% after the Series B allotment to about 27.54% after Series C, in under two years, per Entrackr’s decoding pieces on both rounds.

How it makes money

SolarSquare’s revenue is overwhelmingly a hardware-and-installation business today, not a services or financing business, based on its FY24 RoC filings as reported by Entrackr:

The numbers

Figures below are operating revenue and net profit/loss in ₹ crore, as reported by Entrackr’s Fintrackr from the company’s RoC filings, and by Inc42 for FY23.

Fiscal year Revenue (₹ crore) Net profit/(loss) (₹ crore)
FY23 107 (30)
FY24 175 (69)
FY25 355 (37)

Where the money comes from

The risks

The takeaway

The most transferable lesson from SolarSquare is not about solar at all: it is about what a founding team is willing to give up to chase a bigger, harder-to-prove market. Walking away from a working, profitable business to build an unproven one is usually bad advice — most pivots away from profitability do not get written up years later as the origin of a $470 million company. What made this one different was not conviction alone; it was that the founders could point to a real, if smaller, number — close to 5,000 homes solarised within two years of the pivot — before asking outside investors to underwrite the rest. The lesson is not “bet everything on belief.” It is “prove the smallest version of the harder business before asking anyone else to fund the bigger one.”

Frequently asked questions

What does SolarSquare actually sell?

End-to-end rooftop solar for homes and housing societies — site assessment, system design, equipment procurement, installation, discom paperwork including net metering, financing tie-ups, and ongoing maintenance, alongside a smaller commercial installation business.

Who founded SolarSquare, and when?

Neeraj Jain and Nikhil Nahar incorporated the company in Mumbai on 8 May 2015 as a commercial and industrial solar contractor. Shreya Mishra joined as co-founder and CEO in 2020 to build and lead the residential pivot.

How much money has SolarSquare raised, and at what valuation?

Around $114 million across five rounds as of June 2026, per Tracxn, including a $53 million Series C led by B Capital that closed around 16 June 2026 at a post-money valuation of about $470 million (~₹4,500 crore), per Entrackr’s cap-table analysis and TechCrunch’s reporting on the round.

Is SolarSquare profitable?

No. It reported a net loss of ₹37 crore in FY25 on revenue of ₹355 crore, though that loss was 46% narrower than the ₹69 crore loss in FY24, according to Entrackr’s analysis of its RoC filings.

How big is SolarSquare’s footprint today?

As of May 2026, the company said it had installed more than 150 megawatts of solar capacity across 29 cities in nine states, serving close to 50,000 homes and about 400 housing societies, according to TechCrunch’s report on the company’s Series C fundraise.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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