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Startup Deep Dive : StayVista — the villa pivot that turned Vista Rooms profitable on Rs 181 crore

StayVista booked ₹181 crore ($19 million) in revenue in the year to March 2025 and, for the first time in its life, a profit — all of ₹3.6 crore. The company that sells access to the top end of India’s holiday-home market runs on one of hospitality’s thinnest margins: in FY25 it spent about 99 paise for every rupee it earned, a whisker away from losing money again.

That knife-edge is the whole story of Stay Vista Private Limited. It began in 2015 as Vista Rooms, a budget-hotel aggregator chasing the same crowded market as OYO. It nearly ran out of road, pivoted in 2017 to renting out entire luxury villas, rebranded in 2022, and let the pandemic’s rush for private, drive-to getaways do the rest. This deep dive traces how a discarded family bungalow in Lonavala became, by the founders’ own claim, India’s largest tech-enabled vacation-rental platform — and why turning a profit here was harder than raising money.

Quick facts

Company Stay Vista Private Limited (brand: StayVista; formerly Vista Rooms). CIN U74120MH2015PTC266207
Founded Incorporated 1 July 2015, Mumbai, Maharashtra
Founder(s) Amit Damani, Ankita Sheth, Pranav Maheshwari
Businesses Managed luxury villa and holiday-home rentals; owner-partnership model across brands StayVista, Veo and Vieda
Latest FY revenue ₹181 crore (FY25), up 29% from ₹140 crore (FY24) — per RoC filings via Entrackr
Latest FY profit/loss Profit of ₹3.6 crore (FY25), first-ever, against a ₹8 crore loss (FY24)
Listed Private (unlisted)
Market value / last valuation Not officially disclosed. Data platforms estimate roughly $48.6 million (about ₹470 crore) after the June 2025 round — unconfirmed by the company
Key shareholders DSG Consumer Partners (~17% per FY24 filing), JSW Ventures, Capri Global family office; co-founders ~32.4% combined

What StayVista does

StayVista rents out entire private villas and holiday homes to travellers who want a whole house rather than a hotel room — families, groups of friends, and celebration bookings. It does not merely list properties. It signs homeowners onto partnership contracts, then takes over the guest-facing work: photography, pricing, marketing, bookings, payments, housekeeping and on-site services such as caretakers and chefs. The homeowner keeps the asset and earns from it; StayVista runs it and takes a cut of the booking.

The origin: a grandmother’s villa

The founding insight was a house nobody was using. Co-founder Amit Damani’s grandmother had moved from Varanasi to a villa in Lonavala, about 83 km from Mumbai, wanting the open lawns the city could not give her. As the family grew busy, the property sat idle. Damani’s pitch to her, as he later recounted, was simple: she would keep the house, it would be maintained well, and she would earn from it. She agreed, and the villa became an early property in the portfolio.

Damani was an unlikely hotelier. He read Economics and International Studies at Northwestern University, then spent 2010-2012 as a Teach India fellow at a government school in Dharavi, and 2012-2014 as an associate consultant at Dalberg Global Development Advisors, working on socio-economic projects. He founded the company in 2015 with Ankita Sheth, who took supply and partnerships, and Pranav Maheshwari, who took demand, sales and guest relations — a split the three have kept since.

The struggle years

StayVista’s first model was not villas at all. As Vista Rooms, launched in 2015, it was an online aggregator of budget hotels and small properties — the same standardised-room game OYO was scaling aggressively at the time. The founders hit a wall that no amount of marketing could fix: hotel owners would not hold quality standards steady, so the guest experience the brand promised kept breaking.

The trajectory of the pivot is visible in the founders’ own retelling: around ₹5 crore of revenue and 50 properties in 2018, roughly ₹40 crore and 300 properties by 2020. The direction was set; the accelerant arrived next.

The turning point

The pandemic, which flattened most of Indian travel, was the making of StayVista. With hotels and flights suspect, affluent Indians rediscovered the private house within a few hours’ drive — a place they could take over entirely, safely, for a weekend. Damani’s summary of the shift: people wanted a safe getaway, were ready to spend, and preferred a three-to-five-hour drive.

The numbers on each side of that shift tell the story. Revenue that sat near ₹40 crore in 2020 climbed to ₹114 crore in FY23 and ₹140 crore in FY24 as the drive-to villa habit stuck rather than snapping back. The second, quieter turning point came in FY25, when growth to ₹181 crore finally outran the cost base and produced the company’s first profit — ₹3.6 crore — after years of losses. A crisis created the demand; disciplined costs, two years later, turned that demand into a bottom line.

The money behind it

StayVista has stayed deliberately lightly funded for a hospitality brand of its reach, raising modest rounds over nearly a decade rather than a single mega-cheque.

What each backer changed: DSG Consumer Partners provided the conviction capital that carried the villa pivot and doubled down twice; JSW Ventures brought the FY25 growth round and tech-and-brand firepower. On ownership, StayVista’s FY24 filing showed DSG holding about 17% and the three co-founders about 32.4% between them.

How it makes money

The part people get wrong is that StayVista is a light-touch marketplace like a listings site. It is not. It runs the homes, so it books the guest’s payment as its own revenue and pays the homeowner out of that — which is why its accounts look more like an operator’s than a platform’s.

The numbers

Three years of accounts show a company growing steadily and, crucially, closing the gap between revenue and costs until it flipped positive.

Fiscal year Revenue from operations (₹ crore) Profit / (loss) (₹ crore)
FY23 114 (12)
FY24 140 (8)
FY25 181 3.6

Where the money comes from

StayVista does not publish a granular segment or geography split, but the shape of the business is clear from its own disclosures and its filings.

The risks

The takeaway

StayVista’s lesson is that a good pivot beats a big raise. The team walked away from the crowded budget-hotel scrum in 2017, chose a niche where quality was the moat rather than price, and then had the discipline to grow revenue faster than costs until the model paid for itself. It did this on roughly $11-13 million of lifetime funding — a fraction of what its former budget-hotel rivals consumed. The transferable point is not that private villas are a great business; it is that in a low-margin service, the winner is whoever pairs a defensible niche with relentless cost control, and is willing to earn its first profit in year ten rather than buy growth it cannot keep.

Frequently asked questions

Is StayVista the same company as Vista Rooms?

Yes. The legal entity is Stay Vista Private Limited, incorporated in July 2015 as Vista Rooms, a budget-hotel aggregator. It pivoted to luxury villas in 2017 and formally rebranded as StayVista in March 2022.

Is StayVista profitable?

Yes, as of FY25. It reported a profit of ₹3.6 crore in the year to March 2025 — its first — on revenue of ₹181 crore, after a ₹8 crore loss in FY24 (per RoC filings reported by Entrackr).

Who are StayVista’s founders and investors?

It was founded by Amit Damani, Ankita Sheth and Pranav Maheshwari. Backers include DSG Consumer Partners (earliest institutional investor), JSW Ventures (led the June 2025 round) and Capri Global’s family office.

How does StayVista make money?

It signs homeowners onto partnership contracts and manages their villas end to end, booking the guest’s payment as revenue and paying the owner a share. Its largest cost — about 77% of spend in FY25 — is owner payouts and property operating costs.

How many homes does StayVista have?

The company states 1,200+ homes across 100+ locations in India as of 2025-26, up from 500+ villas in about 50 locations at its 2022 rebrand.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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