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Startup Deep Dive : TenderCuts — from a distress sale to its first profitable month

The Invincible India Startup Deep Dive featured graphic for TenderCuts.

TenderCuts once raised more than ₹150 crore from investors, ran close to 100 stores across three cities and was, on paper, the south Indian answer to Licious. Then it shrank to 13 stores, sacked most of its staff and was sold off in a distress deal — before quietly becoming, by its own account, India’s first omnichannel meat and seafood brand to report a profitable month.

That whiplash is the whole story. A Chennai butcher-shop-turned-app grew fast enough to burn through its funding, got rescued by a Delhi-NCR rival, and then had to relearn, store by store, what it costs to sell a kilogram of chicken without losing money on it.

Quick facts

Company TenderCuts (Tendercuts Ecommerce Ventures)
Founded January 2016, Chennai
Founder(s) Nishanth Chandran (founder-CEO); Sasikumar Kallanai, Varun Prasad Chandran and Venkkatesan R later elevated to co-founder
Businesses Omnichannel fresh meat and seafood retail — neighbourhood stores plus an app, with in-house processing and cold chain
Latest revenue FY26 gross revenue ₹65.65 crore (net ₹62.82 crore), an annualised run-rate of about ₹70 crore (RetailIntel; YourStory, 2025)
Latest profit/loss Company-stated overall EBITDA of about 1% on August 2025 monthly revenue of ₹5.6 crore, its first profitable month; compares with an FY22 loss of ₹126.8 crore (Inc42, citing regulatory filings)
Listed Private — no stock exchange listing
Market value / last valuation Reported at about ₹150 crore around its 2023 distress sale (DT Next); Tracxn’s database separately lists a later figure of ₹443 crore
Key shareholders / CEO Owned by Gurugram-based Good To Go since September 2023; founder Nishanth Chandran exited after the deal

What they do

TenderCuts sells fresh chicken, mutton, fish and seafood, cut and packed to order, to households in Chennai who want a wet-market butcher’s freshness without a wet market’s mess. It runs neighbourhood stores that double as micro-processing units and an app for home delivery, built around a central cold chain that moves meat from farm to shop within hours. It competes for the same customer as Licious, FreshToHome and Zappfresh, but built its edge on physical stores rather than delivery-only ordering. The prize it is chasing is large: India’s overall meat and seafood market was estimated at ₹4.6 lakh crore for 2024 (about $48 billion), of which organised, branded retail still accounts for a small fraction — online meat specifically was put at roughly 1% of the total as of the early 2020s (Inc42).

The origin

Nishanth Chandran was not a meat-industry veteran. He had co-founded the payments business EBS (e-Billing Solutions) and sold his stake to French PoS major Ingenico in early 2015. Free of that company, he travelled through Europe. What struck him, by his own later account, was the gap between the clinical, traceable way meat was sold there and the unhygienic, unbranded butchering he had grown up with in Indian wet markets. He came back and started TenderCuts in Chennai in January 2016, betting that Indian households would pay a premium for meat they could trust, cut the way they wanted it, and have delivered instead of queued for. Sasikumar Kallanai, Varun Prasad Chandran and Venkkatesan R joined the founding team early and were later formally elevated to co-founder titles as the company grew (BW Disrupt).

The struggle years

The early growth numbers looked like any investor’s dream: revenue of about ₹35 crore in FY20 climbed to roughly ₹100 crore in FY21, helped by a pandemic that pushed shoppers away from crowded meat markets and towards apps (Inc42). TenderCuts read that as validation and expanded hard, pushing past 75 stores — by some counts as many as 100 — across Chennai, Hyderabad and Bengaluru by April 2022, with a headcount that touched roughly 1,600 people. But the pandemic tailwind reversed as soon as customers went back to shopping in person, and the underlying unit economics had never been proven at that scale. FY22 revenue rose to ₹130.9 crore, but losses nearly quadrupled to ₹126.8 crore against total expenses of about ₹259 crore (Inc42, citing regulatory filings). The 2022–23 startup funding winter arrived at the worst possible moment: a Series B round the company needed to fund its store network never closed. Through 2023 it wound down operations in Hyderabad and Bengaluru, shut stores in pockets of Chennai for want of cash, and laid off more than 65% of its workforce, leaving barely a few hundred employees and, depending on which contemporaneous report is believed, somewhere between 16 and 50 stores (BW Disrupt; Inc42).

The turning point

The turning point was not a product launch — it was an acquisition. In September 2023, Gurugram-based omnichannel meat brand Good To Go agreed to buy TenderCuts along with Happy Chops, a marketplace-style platform for local butcher shops that TenderCuts had launched just seven months earlier as a lower-capital pivot. Neither company disclosed deal terms, and reporting at the time noted the announcement was silent on whether TenderCuts’ institutional investors recovered anything on their money (Inc42). A senior TenderCuts executive was blunt about why it happened: the acquisition, they said, “was the only way out” once a Series B round failed to materialise. Founder Nishanth Chandran was expected to exit, and did; he has since started an AI-based retail-theft-detection venture, Visu.ai. What changed operationally is the more interesting number: TenderCuts went from roughly 75 stores at its 2022 peak to just 13 stores by October 2023, all in Chennai, run leaner and smaller. Two years later, in August 2025, the company said those 13-to-18 stores had, for the first time, turned the business EBITDA-positive as a whole.

The money behind it

How it makes money

TenderCuts earns the way any fresh-food retailer does: it buys live animals and fish, processes them in-house, and sells the cut, cleaned product at a margin over cost, through both its stores and its app.

The numbers

Figures below are as reported for each period; unit is ₹ crore. Pre-2023 figures reflect the multi-city expansion phase; the FY26 line reflects the post-restructuring, Chennai-only business.

Period Revenue (₹ crore) Profit / (Loss)
FY20 ~35 Not disclosed
FY21 ~100 Not disclosed
FY22 130.9 (126.8)
FY26 (gross) 65.65 (net 62.82) Overall EBITDA ~1% positive; store-level EBITDA ~10% (company-stated, August 2025)

Where the money comes from

The risks

The takeaway

TenderCuts’ lesson is not that omnichannel meat retail cannot work in India — its own numbers argue the model can turn a profit at the store level, at 10% EBITDA, when run lean. The lesson is that growth funded faster than unit economics can be proven is a debt that eventually comes due, in this case as a distress sale and a 65% headcount cut. The company that survived is a smaller, plainer version of the one that raised the headline funding round: fewer stores, one city, thinner margins, but for the first time, on the right side of them.

Frequently asked questions

Who founded TenderCuts and when?

Nishanth Chandran founded TenderCuts in Chennai in January 2016 after exiting the payments company EBS. Sasikumar Kallanai, Varun Prasad Chandran and Venkkatesan R were part of the founding team and were later formally elevated to co-founder status.

Why was TenderCuts sold in 2023?

After scaling to around 75–100 stores across three cities by 2022, TenderCuts posted an FY22 loss of ₹126.8 crore and could not close a planned Series B round during the 2022–23 funding winter. It shut operations in Hyderabad and Bengaluru, cut over 65% of its workforce, and was acquired by Gurugram-based Good To Go in September 2023 in what reports described as a distress sale (Inc42; DT Next).

Is TenderCuts profitable now?

The company said in 2025 that it had become India’s first omnichannel meat and seafood brand to post a profitable month, reporting an overall EBITDA of about 1% and a store-level EBITDA of about 10% on August 2025 revenue of ₹5.6 crore (YourStory; FranchiseBazar).

How much funding has TenderCuts raised in total?

Reported totals vary by database: Inc42 puts cumulative funding at roughly $21.3 million, including a ₹110 crore ($15 million) round led by Paragon Partners and NABVENTURES in February 2021 plus $3.5 million in venture debt from Stride Ventures, while Tracxn’s database lists a higher total of $38.1 million across nine rounds.

Who owns TenderCuts today?

TenderCuts has been owned by Gurugram-based omnichannel meat brand Good To Go since the September 2023 acquisition. Founder Nishanth Chandran exited after the deal and has since started an AI-based retail-analytics venture, Visu.ai.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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