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Startup Deep Dive : Vidyakul — the vernacular edtech betting on state boards, not English medium

The Invincible India Startup Deep Dive featured graphic for Vidyakul.

Vidyakul has taken outside money only three times, for a combined $2.6 million since 2021 (about ₹21 crore, converted at $1 ≈ ₹96.0 as of 18 September 2026, Trading Economics) — a rounding error next to the hundreds of crores that rivals like Physics Wallah and Unacademy have raised in single rounds. Yet in FY25 its revenue grew 57.0% to ₹17.9 crore, on a subscription that costs less than a family dinner out: ₹250-300 a month, per subject, for state-board students in Uttar Pradesh, Bihar and Gujarat who study in Hindi, Gujarati and Bhojpuri, not English.

The company’s own history runs against the edtech industry’s habit of burning venture capital to buy growth. Vidyakul’s founders spent 15 months building product before they launched, then tore up their own model within a year of going live because it was not working. What made that pivot necessary, and what kept the company alive on comparatively little capital while better-funded peers posted losses several times their revenue, is the subject of this piece.

Quick facts

Company Vidyakul Learning Space Private Limited
Founded Incorporated December 2017 (Registrar of Companies filing); app launched January 2020
Founder(s) Tarun Saini (co-founder and CEO), Raman Garg (co-founder and CTO), Akhil Hari Angira (co-founder and CBO, elevated June 2024)
Businesses Vernacular after-school learning app for state-board students, classes 9-12, in UP, Bihar and Gujarat, plus competitive-exam prep content
Latest FY revenue ₹17.9 crore in FY25, up 57.0% year-on-year
Latest FY profit/loss Net loss of ₹5.1 crore in FY24 (FY25 profit/loss not yet publicly disclosed)
Listed Private; no IPO filed
Market value / last valuation Not publicly disclosed
Key shareholders / CEO CEO Tarun Saini; backers include JITO Angel Network, We Founder Circle, Nadathur Technologies and Indorama Capital Holdings

What they do

Vidyakul runs a mobile-first after-school learning app for students in classes 9 to 12 who study under state education boards rather than the national CBSE or ICSE boards, chiefly in Uttar Pradesh, Bihar and Gujarat. The app delivers live and recorded classes, handwritten-style notes, sample papers, e-books, quizzes and mock tests in the language the student actually studies in — Hindi, Gujarati, Marathi, Bhojpuri or a Hindi-English mix — rather than the English-medium content that dominates most Indian edtech catalogues. It also carries preparation content for competitive exams such as JEE, NEET and CUET, sold as an add-on to the core state-board subscription. The company markets itself as serving Tier II, Tier III and Tier IV towns, where families own a smartphone but have limited spending power for private tuition.

The origin

Tarun Saini grew up in Pounti, a village near Ambala in Haryana. His local government school taught only the arts stream, so to study science in class 11 he travelled roughly 30 kilometres each way, an hour and a half by bus, to a school that offered it. He has said that a classmate who scored 93% in her class 10 exams was not allowed to take up science, because her family could not afford the distance or the fees involved (YourStory, April 2021). That gap between ability and access stayed with him. When he later looked at the numbers, he found that close to 70% of India’s school-going population studied under state boards rather than CBSE, and that the Uttar Pradesh board alone enrolled more students than CBSE did nationwide — yet most of the quality content built for Indian students, online or offline, was in English (YourStory, April 2021). Saini founded Vidyakul in 2018, bringing in Raman Garg, until then a developer at Klumpster Technologies, as co-founder and chief technology officer. The company itself had been incorporated a little earlier, in December 2017, as Vidyakul Learning Space Private Limited (Zaubacorp company record). The two spent about 15 months on research and product building before the learning app went live in January 2020.

The struggle years

The timing of that January 2020 launch turned out to be a double-edged sword: within weeks, India went into COVID-19 lockdown, and every household with a school-going child suddenly needed an online alternative. But Vidyakul’s first version of the product was not built to capture that moment well. It launched as an open marketplace, where any teacher or content creator could upload material for students to buy, on the theory that supply would sort itself out. It did not. Saini and Garg concluded that if they were going to be in the business of academics, they had to own the quality of what reached a paying student, not simply host it. In 2021 they abandoned the marketplace design entirely and rebuilt Vidyakul as a closed, in-house content platform, with material commissioned from local academic experts rather than crowdsourced (YourStory, April 2021).

That rebuild needed cash faster than expected. Vidyakul raised its first institutional round, $500,000 led by JITO Angel Network, in April 2021 (Entrepreneur India, April 2021). Five months later, in September 2021, it was back raising again: a further $500,000 bridge round led by We Founder Circle, with JITO Angel Network and Thinkuvate also participating, taking total funding at that point to about $1 million (Entrackr, September 2021). A bridge round within half a year of a seed round is not a sign of comfortable runway. The company’s own filings later showed why the pressure did not let up soon after: a net loss of ₹7.02 crore in FY23 against revenue of just ₹2.09 crore that year (TheKredible, citing Registrar of Companies filings) — a company spending more than three times its revenue to stay in business, years after its founding.

The turning point

The clearest inflection sits between FY23 and FY24. Coming out of the marketplace-to-curated pivot and a July 2022 pre-Series A round of ₹12 crore, Vidyakul’s FY23 numbers looked precarious: ₹2.09 crore in revenue against a ₹7.02 crore net loss (TheKredible). A year later, in FY24, revenue had grown 5.4 times to ₹11.4 crore, while the net loss had narrowed to ₹5.1 crore, even as the company kept investing in content and reach (TheKredible; revenue figure independently corroborated by Inc42’s company financials tracker). That is the shape of a business that had gone from an unproven pivot to a repeatable one: growing revenue faster than it grew its losses, in the same stretch that its FY25 revenue went on to reach ₹17.9 crore, up a further 57.0% (Inc42). The pre-Series A capital did not chase growth for its own sake; it funded the year in which the model the founders rebuilt in 2021 started to show up in the numbers.

The money behind it

How it makes money

Vidyakul’s revenue is subscription income, paid directly by students or their families rather than by schools or government contracts. As of its 2021 funding announcements, pricing sat at roughly ₹250-300 per month per subject for live classes, notes, sample papers, e-books, mock tests and mentoring support (Entrepreneur India; YourStory, April 2021) — a price built around what a low-income, smartphone-owning household in a small town can pay, not what an English-medium, metro-city coaching brand charges. That low per-subject price is also the source of its central economic tension.

The numbers

Figures below are as reported in company filings and cited by TheKredible and Inc42; all figures in ₹ crore.

Fiscal year Revenue (₹ crore) Net profit/(loss) (₹ crore)
FY23 2.09 (7.02)
FY24 11.4 (5.10)
FY25 17.9 Not yet publicly disclosed

Where the money comes from

The risks

The takeaway

Vidyakul’s most transferable lesson is not about vernacular content or Tier II towns specifically. It is about what a founder does when the first version of the product is technically live but structurally wrong. The company did not try to fix an open marketplace with better moderation tools; it closed the marketplace and rebuilt the catalogue it was trying to avoid owning. That decision, taken in 2021 with modest capital and no guarantee of a second round, is what shows up two years later in a revenue line that grew 5.4 times in a single fiscal year. Small, underfunded companies rarely get to run two different business models back to back and survive both experiments. Vidyakul’s founders chose to spend their scarce early capital on getting the model right before spending it on growth, which is the harder and less fundable-sounding of the two options.

Frequently asked questions

What does Vidyakul actually sell?

A subscription-based learning app for state-board students in classes 9-12, mainly in Uttar Pradesh, Bihar and Gujarat, offering live and recorded classes, notes, sample papers, e-books and mock tests in Hindi, Gujarati and other regional languages, priced at roughly ₹250-300 per subject per month as of its 2021 funding disclosures.

Who founded Vidyakul and when?

Tarun Saini founded the venture in 2018 with Raman Garg as co-founder and CTO; the operating company, Vidyakul Learning Space Private Limited, was incorporated in December 2017, and the app itself launched in January 2020. Akhil Hari Angira, who joined as an intern in 2018, was made a third co-founder and chief business officer in June 2024.

How much funding has Vidyakul raised, and from whom?

About ₹21 crore (roughly $2.6 million) across three disclosed rounds between April 2021 and July 2022, from backers including JITO Angel Network, We Founder Circle, Nadathur Technologies and Indorama Capital Holdings. No valuation has been publicly disclosed for any round.

Is Vidyakul profitable?

Not as of its last disclosed fiscal year. It posted a net loss of ₹7.02 crore in FY23 and ₹5.1 crore in FY24, even as revenue grew from ₹2.09 crore to ₹11.4 crore over the same period; FY25 profit or loss had not been publicly reported at the time of this piece, though FY25 revenue was reported at ₹17.9 crore.

Who are Vidyakul’s main competitors?

Companies targeting similar vernacular or price-sensitive test-prep audiences, including Adda247, Physics Wallah and Unacademy, though each has a different core focus (competitive government exams, JEE/NEET prep, and broad test-prep respectively) compared with Vidyakul’s state-board classes 9-12 focus.

Sources

Figures are as of September 2026. Currency converted at $1 ≈ ₹96.0 as of 18 September 2026 (Trading Economics).

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